Austin, Texas, United States
As a seasoned PR veteran, I consult with startups, growing businesses and Fortune 500 executive management teams and teach them how to gain more media exposure by researching, planning and implementing cost-effective strategic PR, media relations, and social media marketing campaigns. ☏ Please call me at (512) 627-6622 to setup a free 30-minute consultation! ☏ ⇨ Specialties: My team develops full-service external/internal corporate communication campaigns that integrate a mix of PR, media relations, social media marketing, content development, SEO, cost-per-click (CPC), digital marketing, advertising and marketing communications programs to successfully generate awareness, increase profits and build B2B sales & distribution channels. ⇨ Career Track: Professional growth through positions as an Advertising Media Planner, Product Marketing Manager, Sr. Media Relations Manager, Director of Corporate Communications and Director of PR, Media Relations and Social Media has given me valuable experience in all areas of marketing expertise. ⇨ Fortune 500 Experience: I have been fortunate enough to enjoy an extensive corporate communications career that has included planning PR/media relations and advertising campaigns for well-known firms and brands, including: Sprint, MCI, Nortel, Alcatel, Cisco, Fujitsu, Siemens, Texas Instruments, Bell Helicopter, Rockwell International, Halliburton, American Airlines, etc. ⇨ Proven Marketing Communication Track Record: Over the past 30+ years, I have been utilizing PR, media relations, blogging, content marketing, advertising, trade show management, social media, digital marketing and search engine optimization (SEO) marketing campaigns that generate awareness and build brands by sharing carefully orchestrated stories and narratives with high-tech vertical B2B media outlets and audiences. Have successfully launched marketing campaigns in Australia, Canada, Mexico, France, Germany, UK and the USA.
Front Page PR is a tech-savvy, team-oriented, strategic PR/media relations firm with more than 30+ years of experience managing corporate communications, public relations, media relations, community relations, crisis communications, crowdfunding and fundraising for leading-edge corporations. Front Page PR's team provides the following services: ● Social Media Marketing ● Public Relations ● Media Relations ● Marketing ● Public Speaking ● Leadership ● Press Releases ● Press Kits ● Media Lists ● Media Research ● Media Pitches ● Press Tours ● Event Marketing ● Event Planning ● Strategic Communications ● Corporate Communications ● Community Relations ● Reputation Management ● Media Training and Instruction ● Fact Sheets ● Talking Points ● Media Queries ● Media Interviews ● Spokesman ● Media Analysis & Measurement ● Content Development ● Blogging ● Digital Advertising ● Crowdfunding Front Page PR tackles complex subject matters, creates easy to understand marketing messages, and then develops key relationships with reporters and journalists to generate front page news stories in business-to-business trade publications as well as mainstream consumer media outlets; stories that make the perfect source for re-tweets and social media sharing, which attracts new customers and increases sales. Mr. Hoskins has extensive experience working with Artificial Intelligence (AI), Internet of Things (IoT), 5G Wireless, 400 Gbps Fiber, Information Technology (IT), Telco OCP, Cloud, Software Defined Data Centers, Blockchain, Cyber Security, Telecommunication, Network Management, High-Tech, AgTech, Space Tech, Commercial Real Estate (CRE), Oil & Gas, Solar, Off-Grid Tech, Travel and Tourism, but can develop media plans for any vertical B2B industry. Need help generating more positive publicity for your startup or Fortune 500 company? Please contact Front Page PR today to discuss your upcoming needs for PR/media relations product/service introductions and/or market rollouts.
I successfully transformed an online Sprint pressroom into the Broadband Wireless Exchange Magazine, which was the very 1st source of information on a brand new wireless industry that introduced the very first high-speed, two-way broadband wireless technology and was the beginning of the smartphone industry. When my team of journalists began adding "how-to-build" wireless ISP articles, in-depth industry coverage and product roundups, BWE's monthly website hits went from 10k hits a month to more than 8 million. We were generating so much traffic that we were selected to be one of the very 1st Beta Testers for Google's Adsense/Adwords PPC service that served up context-based advertisements. (See CNET story below) ● Managed team of 5 media reps that were selling $550k per year of advertising space to clients on a worldwide basis ● Generated over 50,000 pages of syndicated content via 18 broadband wireless publications ● Determined editorial direction, editorial calendar and news story assignments for more than 20 magazine editors and reporters ● Met budgeted revenue goals through effective advertising, promotions and PR services ● Developed the very first broadband wireless technology reseller and distribution network ● Generated the only source of primary industry research reports for the broadband wireless industry BWE provided portfolio of business services including: ● BWE Magazine ● BWE Consulting Services ● BWE Research Services ● BWE eCommerce Marketplace ● BWE Business Directories ● Broadband Wireless Alliance, our trade association BWE Magazine, with more than 50,000 pages of digital content, was the largest web site in the world dedicated to the broadband wireless industry. It was the only magazine that published news and reference materials, such as white papers, research reports, tutorials, business directories, a trade show calendar and many other sources for the brand new Broadband Wireless industry.
Sprint Broadband Wireless Group (BWG) was a new division comprised of six former companies that owned MMDS wireless spectrum licenses in 90 markets, reaching over 30 million households across the US, which were all bought out by Sprint for $1.2 billion. · Created a successful media relations department from scratch. Secured over $1.4 million worth of positive publicity for Sprint BWG during the first 6 months of operation in 2000. Sprint decided to suspend operations and the business unit was slowly phased out. · Responsible for product launch and roll outs in 22 markets across the United States in 2000. · Supported Tim Sutton, president of Sprint’s Broadband Wireless Group, and his direct reports.
People's Choice TV/SpeedChoice sold the very first, broadband wireless Internet service that allowed the company to completely bypass the local telephone company and provide Internet, data, video and music services. · Built a successful media relations program that gained national exposure for SpeedChoice. The publicity campaign effectively positioned SpeedChoice as the first Wireless Internet Service Provider (WISP) in the United States to provide high-speed Internet service via broadband wireless technology. · Obtained over $1.2 million worth of credible exposure and gained 32 million gross impressions in less than 5 months on a shoestring budget · The media exposure helped the company grow from a market capitalization of $20 million to over $125 million in less than 2 months and attracted a major telecom buyer (Sprint) · Reported directly to SpeedChoice's CEO and supported all top SpeedChoice directors and VPs
· Directly supported MCI’s highest-ranking network and information technology engineering executives, including John Gerdelman, president, and Lance Boxer, CIO, of networkMCI Services and Fred Briggs, chief technology officer of MCI Engineering · Built a high-tech media relations program that positioned MCI as the premier provider of leading edge technologies · Secured more than 880 positive technology stories in over 70 leading national and business publications that delivered over 440 million impressions that equated to over $17.5 million worth of positive, credible exposure - a 600% return on investment using a budget of $1.5 million · Researched, positioned and successfully delivered numerous high-technology media pitches on sonet rings, optical cross connects, wave division multiplexing, xDSL, IT, mainframes, data centers, network management, SNMP, RMON security, managed services, application development, data warehousing, fraud detection, Internet, intranet, Voice-over-IP, and call centers