San Diego, California, United States
With many years' experience in the digital marketing and media industry, I am a versatile and visionary business leader who can seamlessly integrate operations, marketing, product, content and data to spur top-tier revenue performance. As the President of Sightly, the leader in real-time marketing and intelligence, I help guide the strategic direction, go-to-market, innovation and growth of the company. I have a proven track record of cultivating innovative environments and promoting team-wide collaboration, as well as a keen eye for crafting robust strategies to develop, launch and position products for top market share. I have a strong background in strategy, operations, marketing, product, content and thought leadership, as well as an impeccable creative sensibility and a business-oriented practicality. Our mission is to empower brands to make decisions instantly and authentically with our revolutionary Brand Mentality® platform, and to deliver exceptional value to our clients, partners and stakeholders.
Sightly is the leader in real-time marketing and intelligence, as driven by each brand's unique perspective, opinions and outcomes. Our revolutionary Brand Mentality® platform combines speed with values, so companies can make decisions instantly and authentically without sacrificing ROI. Learn more at http://www.sightly.com.
• Multifaceted leadership role included strategy, product, marketing and operations of software company offering video and SaaS products for SMBs and VARs. Guided product management, strategic partnerships, content and multi-channel marketing. • Led, mentored, and motivated team of 50+ local, international, and virtual employees. Developed, launched and managed portfolio of products that streamlined marketing with video, social media, mobile, email, and voice.
• Shaped brand voice and strategies to drive penetration and awareness across digital channels. Worked with C-level executives, manufacturing, IT, service, and PR departments to design and launch highly successful content marketing programs. • Garnered numerous industry awards for Andersen Windows brand while positioning company to outperform competition through digital channels; recognized for excellence in design and content.
• Launched agency's digital department, encompassing web design and development, content marketing, email marketing, and social media. • Strategy and implementation of web, PR, TV, email, content marketing, trade show and event programs for B2B and B2C clients in variety of vertical markets including healthcare, water filtration, pest control, legal services, financial services, architectural and engineering.