Colleyville, Texas, United States
Former pharmaceutical marketing executive (VP Marketing & Sales) now consulting at the intersection of AI and senior marketing operations. I spent 25 years mastering how to get the right people to a website. Now I focus on what happens after they arrive. Here is the problem most businesses face: 95% of website visitors leave without ever identifying themselves. You spent money getting them there, your content convinced them to look around, and then they vanished. You never knew who they were or how to follow up. At P5 Marketing, we built a system that solves this. Our ID Suite identifies up to 60% of your anonymous website visitors by name, email, phone, and address, then triggers same-day follow-up so your team can convert them while they are still interested. We pair this with intent data audiences (people actively researching your services right now) and 25 years of SEO expertise to drive the right traffic in the first place. We work primarily with high-trust, high-ticket businesses where a booked consultation is worth real money: plastic surgeons, wedding venues, legal practices, and luxury service providers. One surgical practice increased its revenue from $1M to $3.5M in a single year using our system. I write about what is real and what is hype in the visitor identification space. There is a lot of misinformation out there, and I believe buyers deserve honesty about match rates, compliance, and what these tools can actually do. P5 Marketing is a veteran and woman-owned business based in Texas. If you want to see how many leads your website is losing, reach out for a free pipeline audit.Former pharmaceutical marketing executive (VP Marketing & Sales) now consulting at the intersection of AI and senior marketing operations.
I founded P5 Marketing in 2004 as an SEO-first digital agency. Over two decades, I've built it into a full-cycle marketing company that helps high-trust, high-ticket businesses find, identify, and convert their website visitors into booked revenue. Today, P5 is built around our proprietary ID Suite — a four-stage system that combines intent data audience building (IntentID), 25 years of SEO expertise through our SEO Accelerator, website visitor identification that resolves up to 60% of anonymous traffic into real contact profiles (VisitorID), and same-day automated follow-up (InboxID). We serve plastic surgeons, wedding venues, legal practices, and luxury service providers across the U.S. Our approach grew out of a simple frustration: even on the best-performing websites, 95% of visitors left without ever identifying themselves. The traffic was there. The intent was there. But the connection between visitor and lead was missing. We built the technology and the system to close that gap. P5 Marketing is a veteran and woman-owned business based in Texas. Achievement Highlights: Helped a surgical practice grow from $1M to $3.5M in annual revenue in 18 months using our full-cycle identification and follow-up system Built and deployed VisitorID across multiple client verticals, consistently identifying 40-60% of anonymous website visitors with verified contact data 25 years of SEO execution resulting in first-page Google placement and AI search visibility (GEO) for clients across competitive markets Developed IntentID audience building system that deploys custom in-market audiences into Meta, Google, LinkedIn, X, and TikTok ad platforms Grew client email lists by thousands of verified contacts monthly through visitor identification combined with automated nurture sequences Multiple clients exceeded revenue targets through integration of organic search, intent data, and same-day visitor follow-up.
Recruited by Armstrong Pumps, Canada to found West Coast distribution center to sell HVAC, fire pumps and valves for medium to large commercial installations - Grew West Coast region sales from 400K to 3.5M in three years (California, Hawaii, Nevada, Oregon, Arizona and Washington). - Co-developed commercial grade, hydronic Green HVAC system for residential market
CLIENT HIGHLIGHTS LITMUS clients included Lee Hecht Harrison and Trane Air Conditioning - Trane: introduced ScoreCarding™, a unique tool that leveraged product sales and customer service quality nationwide - Conducted one-on-one customer surveys and reviewed results with administration, sales people and engineers, which introduced product, service improvements and streamlined internal processes still in use today DONNELL & Associates included pharmaceuticals, medical devices, Aermotor Corporation and Armstrong Pumps of Canada Armstong Pumps: - Opened 8 Latin American and South American territories - Interim National Sales Manager tasked with recruiting and training my replacement - Reorganized 20 man sales force at Armstrong Pumps and sales grew 100% in 5 years - Developed and led sales training courses for multiple companies in the U.S. and Canada. These courses were customized for the company’s products and combined sales skills with product knowledge - Trained multiple sales forces in use of computers in weeklong sessions, that produced efficiencies and created computer “cultures” in these companies that remain today - Developed extensive electronic catalog and product selection software for Armstong Aermotor Pumps: - Overturned faltering sales; integrated sales teams with customer service to elevate product sales 15% one year - Transformed company brand from old-fashioned windmill operation to a modern pump corporation - Influenced Board to sell company and consulted on preparation for sale
- Identified DURA Pharmaceuticals as an acquisition target, wrote the business case and persuaded the board to make the purchase. This became a profitable and savvy move for Immunetech as their only research product failed in development - Computerized company - Was recruited by Litmus Consulting as a Business Development expert
- VP Sales and Marketing Management, managed Regional Managers, sales team as well as marketing budget and portfolio - Grew sales to 22 Million for new drug used to replace laminectomy surgery - Company acquired by Baxter Travenol - Recruited by Immunetech Pharmaceuticals