Robert Cooper

Sr. Director, GTM Engineering & Revenue Operations | Ex-Salesforce | AI-Native Automation (Claude · Workato · Clay) | Salesforce Architecture

Atlanta Metropolitan Area

About

I build the revenue operating system — the strategy, systems, automation, and AI infrastructure that lets GTM teams scale without scaling headcount. Most RevOps teams are still running manual workflows that I have automated away. I've deployed Claude, Workato, and Clay to compress what used to be 20 hours/week of admin work to under 1 hour. At VTS, I've operated as the RevOps and GTM Engineering architect for a ~$99M ARR commercial real estate platform: scaled pipeline 55% ($63.8M to $99M ARR), eliminated ~$1M in software spend, and built board-level reporting infrastructure from scratch. What I own and build: - Clay-based signal workflows — primary workflow author, connecting Snowflake product data, ZoomInfo enrichment, and engagement signals into rep-ready briefings and automated plays - Custom MCP integrations using Claude and Workato — multi-step agentic pipelines across Salesforce, Clay, and Outreach - Full GTM tech stack architecture (~20 tools) — Salesforce, Gong, Outreach, ZoomInfo, Looker, CRM Analytics - Signal-to-playbook infrastructure translating revenue intelligence into structured outbound motions - GTM motion design, territory planning, and sales process frameworks for 20+ rep orgs If you're building or scaling a GTM Engineering or Revenue Operations function and need someone who thinks strategically and builds technically, let's connect.

Experience

  • VTS (5 yrs 6 mos)
    • Senior Director, GTM Engineering
      Apr 2026 - Present · 4 mos

      Promoted to GTM Engineering after building VTS's AI automation layer from scratch. Now serving as primary architect of the company's signal-to-revenue infrastructure. • Primary workflow author for Clay-based signal pipelines — aggregating Snowflake product data, ZoomInfo enrichment, and engagement signals into automated outbound plays • Building custom MCP integrations using Claude and Workato to connect Salesforce, Clay, and Outreach into agentic, multi-step revenue workflows • Translating revenue signals into structured sales playbooks — eliminating the research-to-outreach gap in the outbound motion • Managing transition of outbound engagement and data enrichment tooling stack

    • Senior Director of Revenue Operations
      Apr 2024 - Apr 2026 · 2 yrs 1 mo

      Revenue Operations and Marketing Operations leader at VTS, a commercial real estate technology platform. Responsible for GTM strategy, revenue systems architecture, pipeline analytics, and AI-native automation across the full revenue org.

    • Director, Revenue Operations
      Feb 2021 - Apr 2024 · 3 yrs 3 mos

  • Senior Solutions Engineer at Salesforce
    Dec 2019 - Feb 2021 · 1 yr 3 mos

  • Solutions Engineer at Ellie Mae
    Oct 2017 - Dec 2019 · 2 yrs 3 mos

  • Solutions Engineer at Velocify
    Feb 2017 - Oct 2017 · 9 mos

  • Director of Client Success at FitMetrix
    Mar 2016 - Feb 2017 · 1 yr