Barcelona, Catalonia, Spain
After successfully launching the Sports & Entertainment and the Education verticals at Meta Iberia, I am currently leading the Beauty & Luxury industry. Online Marketing and Media specialist, passionate for eCommerce business. Double Degree in Business Administration ESADE - HEC Paris. International background: studied and/or worked in Spain, France, Ireland, Australia and Guatemala.
- Built the foundations of the Education vertical in Spain and Portugal, and led the Education initiative across EMEA. - Worked with top Education partners (from traditional Business Schools to emerging eLearning platforms, MOOCs and OPMs) to grow their businesses in our platforms. - Set targets and goals internally, and made sure that we delivered against them.
- High-Touch Program: managed a portfolio of strategic Spanish clients (+$8.5M per Q). - Developed online marketing strategies with clients to grow and expand their businesses globally. - Provided strategic advice and built long-term trusted relationships with key clients.
- Scaled Program: managed a wide portfolio of Spanish SMB advertisers. - Identified opportunities within my portfolio to drive online business growth. - Implemented online marketing campaigns with clients.
- Provided daily support to the Performance Marketing Manager. - Managed 2 performance marketing channels: Price Comparison / Shopbots and Facebook Ads. - Provided impactful reporting and insights to improve Website UX.
I worked in a small non-profit organization located in one of the most poverty-stricken areas of Guatemala: - Designed and implemented a new accounting system for the organization. - Analyzed business performance and developed improvement proposals. - Managed to increase the organization's resources and incomes to make it less dependent on donations.
I was involved in a big project to build a sports city in the northern coast of Morocco: - Benchmarking of similar sports cities in Europe and Africa. - Defined the layout and organization of the sports city. - Contacted potential suppliers and Tour Operators. - Analyzed the economic viability of the project and estimated a required budget. - Presented a final proposal to the Project Manager.