Robert Braun

Strategic leader with 20+ years of delivering positive results in sales, account management, and marketing

Greater Munich Metropolitan Area

About

Als Sales Lead für Premium-Automotive-Marken in der DACH-Region bei Siemens Digital Industries Software bringe ich über zwei Jahrzehnte Erfahrung in Vertrieb, Business Development und strategischem Account-Management mit. In meiner aktuellen Rolle leite ich ein hochqualifiziertes Vertriebsteam und fördere transformative SaaS-Lösungen für den AI gestärkten "most comprehensive DIGITAL TWIN", AUTOSAR für Software Defined Vehicles (SDV) und Lösungen für Batteriesysteme und ADAS. Meine Arbeit zielt darauf ab, digitale Innovationen voranzutreiben und nachhaltigen Mehrwert für unsere Kunden zu schaffen. Durch meine Erfahrungen bei CAROTA und TE Connectivity habe ich strategische Partnerschaften etabliert, bedeutende Marktanteile gesichert und maßgeblich zur Entwicklung von Technologien im Bereich E-Mobilität und autonomes Fahren beigetragen. Ich bin motiviert, durch Zusammenarbeit und Innovation die nächste Generation von Technologien zu gestalten, und setze mein Wissen gezielt ein, um nachhaltige Geschäftserfolge zu ermöglichen.

Experience

  • Account Orchestrator Premium Automotive Brands, DACH Region at Siemens Digital Industries Software
    Oct 2023 - Present · 2 yrs 10 mos

    • Leading a team of highly experienced and professional sales representatives, driving growth within the premium automotive supplier segment (DENSO, ZF, Draexlmaier, BMW) across Germany, Austria, and Switzerland (DACH). • Managing Siemens Industry Software’s SaaS offerings, enabling transformative solutions for key product areas, including: o AUTOSAR Solutions for embedded systems across domains like ADAS. o Driving the progress of Software Defined Vehicles (SDV) by vertical integration, optimizing chip design with Chip-IP Analysis in the Cloud for edge-software and hardware co-design. o Shaping the 3D-based engineering process for next-generation boardnet systems, ensuring innovation and efficiency. o Delivering Perfect Costing solutions for product cost analysis, IT project cost analysis, and logistics cost optimization. o Polarion for Requirements Management of large-scale IT projects with comprehensive frameworks. o Leveraging Simcenter Studio for advanced simulation solutions. o Offering CFD solutions for multiphysics modeling and simulation, covering a broad range of engineering challenges. o Implementing Simulation Data Management tools to streamline simulation processes and data governance. o Providing Shopfloor Solutions to optimize and execute shopfloor operations seamlessly. o Enabling Test Analysis and Comprehensive Test Data Management for robust testing and validation processes. o Partnering with premium OEMs to implement Siemens’ end-to-end digital twin strategies, enhancing product engineering, development, and shopfloor optimization processes. o Optimizing supply and customer delivery logistics with Siemens Digital Logistics (SDL) solutions, driving efficiency and improving customer satisfaction through smart, data-driven logistics capabilities. • Cultivating long-term relationships with customers to deliver customized solutions aligned with their strategic objectives.

  • Vice President Business Development EMEA at Carota|Intelligent Cloud Solutions & Over-the-air (OTA) Partner
    Sep 2022 - Sep 2023 · 1 yr 1 mo

    CAROTA | Taipei – Shanghai | Intelligent Cloud Solutions & OTA September 2022 – September 2023 | Munich Metropolitan Area • Spearheaded CAROTA’s digital transformation initiatives in the automotive sector by integrating AI, cloud infrastructure, and SaaS-driven Over-the-Air (OTA) solutions. • Represented CAROTA at high-profile industry events such as CES Las Vegas and Mobile World Congress Barcelona, fostering brand visibility and market engagement. • Established strategic partnerships with leading organizations, including AUO in EMEA, Foxconn for the CEER project in Saudi Arabia, T-Systems for the German auto industry, and the Chinese Automotive Technology and Research Center (CATARC) in Munich, Germany. • Expanded CAROTA’s business by leveraging trade shows like IAA to initiate cold calling, resulting in new partnerships with key players in the truck industry. • Played a key role in establishing CAROTA’s Taiwan and China footprint to German entity, ensuring local market presence and operational capabilities. • Led strategic market expansion, enabling CAROTA to align solutions with emerging trends in autonomous driving, fleet management, and connected vehicle technology.

  • Director Global Accounts at TE Connectivity
    Jan 2012 - Sep 2022 · 10 yrs 9 mos

    • Directed TE Connectivity’s global sales and marketing initiatives for the BMW Group, managing operations across EMEA, North America, and China. • Achieved 100% growth, doubling annual revenue to 500M by winning key programs in E-Mobility that introduced new product segments for TE. • Played a leading role in building a new dedicated factory to support the growing demand for advanced E-Mobility solutions, ensuring capacity to meet future market needs. • Secured large-scale projects in electrification and autonomous driving, expanding TE’s footprint in next-generation automotive technologies. • Negotiated complex development, warranty, and liability contracts with customer engineering, purchasing, and legal teams, ensuring mutually beneficial terms. • Championed cross-functional collaboration to align product development and market strategies, leading to major increase in market share within key segments. • Enhanced TE’s reputation through high-visibility marketing activities, such as hosting customer trade shows and on-site product demonstrations.

  • Client Executive BMW at Dassault Systèmes
    Jun 2007 - Dec 2011 · 4 yrs 7 mos

    • Positioned Dassault Systèmes as a strategic partner for BMW, securing a five-year, multimillion-euro contract for industry-leading PLM solutions like CATIA, DELMIA, and SIMULIA. • Delivered a groundbreaking R&D IT project for BMW, defining an innovative approach to developing embedded systems, software, and electronics (Press Release 2011). • Secured BMW as a lead customer for composite engineering products, playing a pivotal role in the BMW Project “i” and Mega City Vehicle initiative. • Directed a 40-member team to exceed sales and service delivery targets, enhancing customer satisfaction and loyalty. • Led steering boards and built relationships across all levels, from engineers to executives, ensuring alignment with customer goals and expectations.

  • Key Account Leader at Freudenberg Group
    Oct 2003 - Jul 2007 · 3 yrs 10 mos

    • Developed strategic business plans for Freudenberg’s European “Lead Centres” in collaboration with BMW, resulting in strengthened relationships and increased revenue streams. • Secured new business in advanced braking technologies and integrated sensor-and-seal solutions for engine control management systems. • Achieved double-digit revenue growth by optimizing profit margins and identifying high-potential market opportunities. • Directed a sales account team, implementing quality audits and process improvements to enhance efficiency and customer satisfaction.