Amsterdam, North Holland, Netherlands
Strategic performance marketing professional with 5+ years of technical expertise across customer lifecycle, paid, organic, and content channels for B2C e-commerce business, B2C agency clients, and B2B in-house tech companies. My background includes founding and scaling an e-commerce brand, managing programmatic and paid media campaigns for global brands such as American Express, Amazon Prime Video, Ernst & Young, and Dr. Martens, and taking end-to-end ownership across brand, demand generation, and recruitment campaigns at OVSoftware. As a Growth Marketing Manager at Faslet, I planned, executed and optimized marketing communications and customer lifecycle initiatives across paid and organic channels. Experienced in reading campaign performance through the lens of behavioral psychology and data-driven experimentation to understand how people think, decide, and act. Quick to adapt to new tools and processes, using AI and automation to scale marketing impact. Currently freelancing and open to new opportunities. * International credential certification for a master's degree diploma in the Netherlands, issued by Nuffic * EU Visa/Right to live and work * ‘’B’’ category EU driver’s license 📍 Amsterdam – Netherlands
• Delivered full-funnel marketing strategy for B2B and B2C software companies and service-based businesses. • Applied behavioral psychology and strategy to landing pages, advertising messaging, brand positioning, paid media technical audit and setup. • Set up and optimized paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Reddit Ads. • Defined growth priorities by connecting audience insights, market context, and business goals into acquisition, conversion, and retention plans.
• Faslet is an innovative B2B SaaS company leveraging AI and machine learning to deliver advanced sizing and fit solutions for fashion ecommerce. • Led end-to-end marketing strategy across paid, organic, lifecycle, and brand initiatives, focusing on ABM, demand generation, and MQL growth to drive pipeline velocity and revenue impact. • Managed multichannel campaigns across email (HubSpot), paid search (Google Ads, Microsoft Ads, Shopify App Store), and paid social (LinkedIn), including budgeting, targeting, A/B testing, reporting (GA4) and MQL tracking. • Designed and executed newsletter campaigns on HubSpot and LinkedIn, resulting in new client acquisitions and expansion revenue through upselling strategies. • Directed product go-to-market strategy, aligning positioning, messaging, and execution across all marketing channels. • Owned end-to-end stakeholder relationship management, collaborating cross-functionally to co-develop campaigns.
• OVSoftware is a leading player in the B2B Software IT Industry, specializing in custom software development and IT consultancy services. • Led the execution of campaigns across Branding, Sales, and Recruitment pillars. Took responsibility for end-to-end management, including planning, setup, activation, and reporting. • Managed and optimized omnichannel and lifecycle marketing strategies across CRM (HubSpot), paid search (Google Ads and Microsoft Ads), and paid social (LinkedIn Ads and Meta Ads), including budgeting, targeting, A/B testing, reporting (GA4), and MQL tracking and scoring. • Led social media strategy on LinkedIn and Instagram, driving content creation and curation to strengthen brand presence and authority. • Managed stakeholder relationships and cross-functional teams to deliver integrated campaigns from concept to launch. • Member of the strategic committee, presenting forecasts and performance insights to the board.
• Handled six-figure budgeting, conducting end-to-end campaign management including planning, testing, optimization, post-campaign data reporting and recommendations. • Led strategy and media planning for cross-channel campaigns, including Native, Display, Video, DOOH, CTV, and Digital Audio. • My agency client portfolio included American Express (Financial Services), Amazon Prime (Technology and Entertainment), Ernst & Young (Professional Services), Dr. Martens (Fashion and Retail), Johnson & Johnson (Healthcare & Consumer Goods), and Dyson (Consumer Electronics). • Developed and executed campaign strategies on platforms such as DV360, Amazon DSP, Yahoo DSP, Sage & Archer and The Trade Desk. • Nurtured relationships with stakeholders across global accounts, coordinating between clients, internal teams and media partners. • Oversaw end-to-end financial operations, including client invoicing, budget management, and campaign spend tracking across internal systems.
• KINESSO is a global performance marketing agency working with leading brands operating in 60+ countries. • Completed a traineeship in advanced media planning and buying, earning a certificate of excellence and developing consultative client skills. • Managed five-figure budgets. Conducted campaign planning, testing, and optimization, and reporting. • Obtained top industry certifications, including Amazon DSP, Display & Video 360 Media Buying, Edge Academy Certified, and MediaMath Programmatic. • Planned, executed, optimized and reported ad campaigns across diverse strategies and KPIs for multiple clients in industries such as financial services, technology and entertainment, fashion and retail. • Managed stakeholder relationships across internal and external parties, securing agreements and maintaining clear communication throughout. • Handled client invoicing, budget tracking, and revenue closing across internal financial systems.
• Founded and scaled a fashion e-commerce store, leading all stages from creative direction to go-to-market, enhancing expertise in digital marketing, brand building, and customer experience. • Managed advertising campaign strategies across paid search (Google Ads) and paid social (Meta Ads), overseeing strategy, budget allocation, optimization, A/B Testing, and performance reporting using data as guidance to future strategies. • Launched seasonal collections of apparel and lifestyle products tailoring product lines to consumer trends and market demand. • Developed market presence strategies through research, brand development, and value proposition design, establishing a unique positioning. • Enhanced strategic thinking and hands-on execution skills, balancing creativity and performance, and approaching challenges with entrepreneurial accountability.