Sant Cugat del Vallès, Catalonia, Spain
Profesional con más de 25 años de experiencia en el ámbito digital y dirección de marketing para diversos sectores. A lo largo de mi carrera, he liderado grandes proyectos y equipos, teniendo la oportunidad de trabajar con una extensa variedad de marcas y compañías, lo que me ha permitido desarrollar habilidades interpersonales y de liderazgo, además de una gran capacidad de adaptación. Mi enfoque siempre ha sido la innovación, transformación, desarrollo de estrategias creativas y de negocio que permitan a las marcas llegar a su público objetivo de una manera efectiva y con un claro retorno.
Head of online and offline marketing, eCommerce (B2B - B2C), CRM and commercial digital transformation in 12 countries, managing a team of 11 professionals. Responsibilities: • Build and implement marketing strategy to support the company's specific objectives in different channels with digital and traditional projects and activations. • Develop business scenarios with marketing initiatives, adapting them to the market needs. • Lead market research efforts to uncover the viability of current and future products and services. • Create and manage buyer personas and consumer journeys for the B2B and B2C market across all countries. • Develop and execute content and campaign strategy to support full customer lifecycle, from awareness to acquisition, onboarding, adoption and renewal. • Set, launch and manage marketing automation and lead nurturing processes through email, content, ad campaigns and social channels. • Definition and development of branding and corporate identity initiatives. • Act as the pivotal element between Marketing and Sales, aiming to optimize the conversion rates in the B2B pipeline ensuring both organizations work closely together and are intimately aligned. • Define and manage the development and activation of the eCommerce platform and marketplaces. • Closely monitor the investment and ROI of the B2B, advocates and consumers growth campaigns, including ownership and accountability on the conversion funnel of the online channel. • Conduct performance analysis to determine if strategies and tactics delivers results by defining plan adjustments where needed • Optimize and continuously improve strategy through data driven analysis