United States
Roberta Gogos is a HR Industry Go-to-market Leader and Analyst. She has been behind the scenes at market-leading companies to help them shift market narrative, influence buyer behavior and expand into new markets. She is known for her ability to turn strategic vision into measurable execution through positioning, storytelling, and operational rigor. Since 2024, Roberta has been focused on industry research used by investors, corporates and vendors to assess technologies and inform M&A decisions, improve GTM, enable sales, inform product development, and develop thought leadership. Nearly 20 years of experience in marketing, positioning, and strategy, with 10+ years of that being directly related to talent and the workforce. ✅ Full-stack, brand & demand, product marketing ✅ GTM messaging, narrative & strategic storytelling for enterprise B2B ✅ Data-driven, team-building, partnering and relentlessly customer focused ✅ Inclusive and collaborative leadership style
GTM leadership for worktech. Strategic assessment, proposition and activation to build mindshare, grow market share, and drive sales leads.
BHG research is used by investors, corporates and vendors to assess technologies and inform M&A decisions, improve GTM, enable sales, inform product development, and develop thought leadership. As VP and Principal Analyst I • spearheaded strategic marketing services and engagements • provided actionable insights to vendors, leading to improved GTM, UVP and sales. • collected and analyzed buyer data and market trends • developed custom research and thought leadership content • conducted briefings with vendors, resulting in content that informed buyer decision-making
When I joined 5app as fractional CMO it was a white-labeled learning platform sold solely through channel partners. I was tasked with creating a memorable brand and position in a competitive market, and building the marketing function and strategy to support a direct GTM. 5app is now ready to hit the ground running.
I first joined Fuse in Aug 2020 as an executive consultant and was tasked with providing strategic direction and developing the company’s brand message/UVP. Then, in Jan 2021 I took over the VP marketing role and built the team to execute on the strategy/plan I’d mapped out for the year – as a result Fuse saw marketing pipeline growth of 118% in 2021 (over the previous year) and a 308% increase in number of qualified opps.