Barcelona, Catalonia, Spain
I am a multi-faceted professional with 15+ years of experience bridging product, marketing, finance and business development. Positioned between product management and venture building, I enjoy working across disciplines to design customer-centric experiences that drive engagement, stickiness, and long-term loyalty. My approach blends strategic thinking and operational execution, supported by a cross-functional mindset and a deep understanding of how to scale teams and products across diverse, fast-changing markets. I thrive in multicultural environments and value structured collaboration with multiple stakeholders to turn complexity into clarity. Having lived and worked in Europe, Southeast Asia, and Latin America, I bring strong cultural intelligence and a proven ability to adapt quickly to different business contexts. My passion for analytics, business modeling, and digital product innovation allows me to translate insights into actionable strategies that accelerate growth. Selected achievements: - Established a new business unit within the IT sector, overseeing its strategy, operations, and go-to- market execution - Rolled out a SaaS e-health company across multiple European markets - Scaled a travel accommodation platform (Rocket Internet) - Led cross-departmental KPI, SLA, and agile transformation initiatives - Developed and grew several e-commerce and food delivery platforms - Built lifecycle marketing (LCM) programs for mobile applications - Reshaped an e-learning platform, including full payment integration - Led a digital transformation project for a private school - Set up and managed a corporate innovation unit for greentech ventures - Delivered outbound sales and consulting for software and cloud solutions I am motivated by opportunities where strategy meets execution, connecting teams, data, and creativity to build products and ventures that make a measurable impact.
Being responsible for integration, automation, and further optimizing the customer onboarding experience not only operationally but also with product development initiatives.
I act as a strategic bridge between business needs and digital solutions. I support sales teams by identifying client challenges and translating them into actionable product strategies that align with technical capabilities and commercial goals. My role combines hands-on product discovery with pre-sales engagement: I participate in early-stage client conversations to scope requirements, design value-driven solutions, and guide decision-making around MVPs, backlogs, and go-to-market strategies. With a strong foundation in business development, UX thinking, and technology, I help to build products that solve real problems and close deals by bringing clarity and confidence to every stage of the engagement.
Investment fund focusing on climate tech. Providing support and guidance in brand establishment, deal flow sourcing, startup analysis, fundraising, coaching, training, mentoring, and partner development in sectors of energy, transport, buildings and AIR/CCUS.
I am responsible for validating, scaling, and internationalizing a new product line focusing on small and medium businesses that operates as its own business unit. My role is at the intersection of sales, marketing, analytics, product development, and business strategy, ensuring that we drive sustainable growth while optimizing our go-to-market approach for this new product line called "Essential". One of my core responsibilities is continuously driving the transformation toward a fully automated and digitalized product and service experience, ensuring greater efficiency, enhanced customer satisfaction, and long-term success.
I oversaw accounting and controlling activities across our multiple entities, ensuring accurate and timely reporting to our parent company; involved in our product strategy, acting as the vital link between finance and operations. My responsibilities included diagnosing and strategizing for the expansion of our business model, alongside with optimizing our resourcing strategy, and support across HR, finance, and project management. I actively participate in negotiations for new company formations, ensuring compliance with legal standards, while overseeing essential financial functions such as treasury management, consolidation, profitability analysis, and forecasting. In addition, I served as the Product Manager of a newly established business unit focused on delivering products and services to small and medium-sized enterprises (SMEs) across Europe, with plans for global expansion. I led business and product development initiatives, while spearheading the digital transformation of our customer journey and service processes, with a strong focus on automation and efficiency.
Achieved highest performance results in terms of opportunities and deal size for the DACH region for Google Cloud products with focus on digital native companies and start-ups.