Robert Smart

Empowering SaaS businesses to thrive online by crafting growth-focused Webflow websites with exceptional user experiences. | Webflow Expert

City of Cape Town, Western Cape, South Africa

About

I'm a Design Consultant specialising in the following: User Centric Design, Growth Driven Design, Webflow design and development, UI/UX Design, Web Development, Web Design, Wordpress Development, Graphic Design, Internet Marketing. I have 14+ years experience in digital design, and I'm very well versed in every aspect of design and development, from conceptualization to implementation and maintenance. I have developed an obsession for trying to help businesses grow through technology and helping them become more successful through the right implementation of a successful marketing strategy.

Experience

  • Founder | Webflow Expert at 59er Digital
    Sep 2020 - Present · 5 yrs 10 mos

  • UI/UX/Web Design Consultant | Webflow Expert at Freelance
    Jan 2020 - Present · 6 yrs 6 mos

  • Parttime Lecturer at Stellenbosch University
    Jan 2025 - Oct 2025 · 10 mos

  • Digital Designer at Struto
    Apr 2016 - Dec 2019 · 3 yrs 9 mos

    Struto is an inbound marketing agency and Platinum Hubspot Partner. Their goal is to help business-to-business (B2B) organisations transition from less effective, traditional outbound marketing strategies to inbound marketing strategies which drive more leads, have a higher rate of conversion and cost less thereby producing a measurable return on investment (ROI). My responsibilities at Struto includes: Working closely with the UX team to create new design concepts and identifying problems to improve user experience. Creating wireframe concepts and prototypes. Collaborating with developers to push out best practice responsive websites. Liaising with various clients from around the world. Mentoring junior designers. Creating brand guidelines for various clients. Creating and optimizing brand assets for use on various websites and social media platforms. Collaborating with marketing team to create content offers for client websites. Clients includes: Privitar, AES, Annecto, B2B Marketing Lab, Bridge Mental Health, Early WMC, Cranfield, Eclipse, Elysys, Georgian House, Maybe, Open, PebbleIT, Perivan, Prezi, Project Vision, Skeleton, Stride, Theodo, Bournes Moves, Motoring Classics, Voxgen

  • Owner / Designer / Developer at The Smart Effect
    Aug 2014 - Mar 2016 · 1 yr 8 mos

    I ran a Web Consultancy that specialised in Graphic Design, Web Design, Web Development, Database Development, Software Development, E-commerce, SEO, Internet Marketing, UI / UX, Wordpress Development and Photography.