Robert Roxburgh

Associate Director Corporate Communications at the IOC

Lausanne, Vaud, Switzerland

About

I am an experienced professional in the field of major sport event communications, having worked for more than 16 years at the International Olympic Committee and more than 18 years in the wider sports movement. During that time, I have helped to deliver industry leading communications for some of the world's biggest sporting events like the UEFA Champions League and the Olympic Games. As part of the senior management at the IOC, and collaborating closely with the leadership at the Olympic Games Organising Committees, I have been involved in the planning and implementation of the communications' strategy and operations for numerous editions of the Olympics. Since 2018, I also oversee the communications around sustainability and legacy for the IOC, which looks at the IOC as an organisation, the Olympic Games, and the Olympic Movement. As of 2020, I also have responsibility for the Youth Olympic Games Communications. With expertise in the fields of communications strategy and planning, crisis communications, media relations, and sports politics, I am able to bring a wealth of knowledge and expertise to any communications challenge.

Experience

  • International Olympic Committee – IOC (22 yrs 6 mos)
    • Associate Director Corporate Communications
      Oct 2022 - Present · 3 yrs 9 mos

    • Head of Olympic Games Communications
      Jan 2009 - Oct 2022 · 13 yrs 10 mos

      Responsible for communications concerning the Olympic Games, Youth Olympic Games, and Sustainability & Legacy at the IOC. Principal activities: - Strategic communications management with the IOC senior leadership team in the above areas - Team and agency management - Budget management - Knowledge transfer and guidance for Organising Committees - Communications coordination and planning for IOC and with Games organsiers - Crisis communications planning and testing - Media relations - Press release writing - Press conference emceeing - News article production - Olympic Games promotional activities Olympic Games organisers worked with: Vancouver 2010 London 2012 Sochi 2014 Rio 2016 PyeongChang 2018 Tokyo 2020 Beijing 2022 Paris 2024 Milano Cortina 2026 LA 2028 Youth Olympic Games organisers worked with: Gangwon 2024 Dakar 2026

    • Communications Officer
      May 2006 - Jan 2009 · 2 yrs 9 mos

      Olympic Games organisers worked with: Beijing 2008 Principal activities: - Communications coordination and planning with Games organsiers - Press release writing - News article production - Press conference emceeing - Olympic Games promotional activities

  • Freelance at T.E.A.M. Marketing AG
    Sep 2003 - Dec 2003 · 4 mos

    Principal activities: - UEFA Champions League press kit updating

  • Communications & Public Affairs Division at UEFA
    Oct 2002 - May 2003 · 8 mos

    Events worked on: - UEFA Champions League Cup Handover - Manchester - UEFA Champions League Final Manchester 2003 Principal activities: - Media relations (Media desk) - Assistance with publications and press kits for Champions League and UEFA Cup - News article writing - Media review production

  • Commercial attaché at Servette Football Club Genève
    Jul 2001 - Jul 2002 · 1 yr 1 mo

    Events worked on: - UEFA Cup - Swiss Football League LNA - UEFA European U-17 Championship Principal activities: - Sales - Client servicing

  • Business Analyst at Interwage
    Feb 2001 - Jun 2001 · 5 mos