City of Johannesburg, Gauteng, South Africa
Robert is the Marketing Manager for Soweto Theatre, a division of Joburg City theatres. He currently oversees the brands positioning within the community of Soweto and the greater Johannesburg. He was previously a Publicist for Market Theatre Foundation for 7 years, overseeing the development and implementation of media strategies for various theatre productions, events management for opening nights and Project management. Robert has also been involved in various heritage and cultural projects within South African and abroad. he worked on the DAC`s Mzansi Golden Economy Programme which has toured nationally to different provinces, his role was Project Management. he has also been on a developmental exchange programme in Scotland, Edinburgh where he was a Press Officer for Assembly theatre, the initiative was facilitated by the British Council. His experience include: Media Strategy, implementation, Event Management, Artist and Reputation Management, Marketing and Market Research. Specialties: Brand, marketing strategy development, implementation, Client Relationship Management, Media Strategy, Sponsorship Management, Event management, Media marketing and Stakeholder Liaison.
Developing, maintaining and implementing marketing strategies to meet agreed company objectives. Evaluating customer research, market conditions, competitor data and implementing marketing plan alterations as needed. Managing all aspects of print production, receipt and distribution. Maintaining the theatre’s social media; Facebook; Twitter, etc. Achieving frequent, timely and positive media coverage across all available media. Conducting market research in order to identify market requirements for current and future productions. Creating and maintaining a harmonious, efficient and service orientated relationship with the theatre’s tenants, co-producers, show publicists and media partners- and/or their representatives. Serving as communications officer between Soweto Theatre/Joburg City Theatres and its shareholder, the City of Joburg. Work very closely with the Community and Audience Development Manager in serving existing audiences, finding new ones, earning income and seeking new opportunities and partnerships. Train and manage the performance of subordinates, including output, service standards and be prepared to take adequate measures to correct unsatisfactory performance. Management and overseeing of the administration and creative process of the department. Overall planning and structuring of the department with the development of the policy procedures for purposes of governance. Manage all media with regards to Soweto Theatre. Compile the monthly, quarterly and yearly reports for the Department.
Project Management of theatre productions, Events management. media liaising, marketing and promoting various theatre productions, management of distribution and of press and radio adverts, copy writing for radio adverts and financial management of production budgets.
Public Relations Management, Media Relations Management, events coordination, writing and editing of press releases.