Toulouse, Occitanie, France
I am a proficient content specialist and journalist based in Toulouse, specialising in developing engaging and high-quality digital content. I focus on storytelling and connecting with the audience, and I craft unique solutions tailored to meet the diverse needs of businesses and individuals. Throughout my work, I have exhibited various aptitudes, including writing and compiling content to meet programming objectives, delivering engaging content that resonates with different target audiences, and using analytical skills to interpret data to make informed decisions. My excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely, have been valued in previous roles. If you're interested in my profile and services, please don't hesitate to reach out.
As an accomplished Content Specialist, my work possesses the power to significantly influence results and performance metrics. My primary goal is to not only boost traffic, reach, and engagement across a site but also to effectively contribute to the achievement of wider goals by enhancing the experience for readers. I am comfortable working with other Content Writers and Editors. Primarily, I have experience focusing on writing and updating content about communications, logistics, Web3, cryptocurrencies, music, and sports. What I can do: 1. Manage content updates to enhance efficiency and quality. 2. Optimize content for SEO and incorporate commercial links. 3. Refresh old content to meet new style standards and improve user experience. 4. Conduct keyword research and competitor analysis. 5. Meet deadlines and maintain editorial standards. 6. Analyze content KPIs to prioritize updates logically. 7. Increase average time on pages and monthly user views for a site. I have over 10 years of proven experience in content writing, backed by a bachelor’s degree in journalism and media studies. Familiarity with SEO/digital analysis tools like Ahrefs and Google Search Console. Experience with WordPress CMS has proven highly beneficial. I possess the ability to edit carefully to avoid overpromising language as required through my fluency in English as a native speaker, and experience in writing content adhering to strict editorial guidelines. Last but not least, I possess a versatile technical toolkit designed to generate efficient and data-backed results across various workflows. I am proficient in leveraging AI co-pilots (Gemini, Claude) to optimize productivity. My project management approach is grounded in tools like Trello and Notion, ensuring seamless organization and collaboration. On the creative front, I also have experience in design (Figma, Canva) to bring concepts to life.
Having worked as a journalist writing for local, national, and international media. RobMoro.ie is my blog for articles about music and culture. The blog has been nominated for several awards and won Blog of the Year at the KBC SMEDIAS in 2015, held at Dublin’s Aviva Stadium. Skills: - Over 10 years of experience creating and producing engaging content and videos - Extremely creative, organised and dedicated to creating social content - Ability to think up creative ideas to promote the blog in innovative ways - Ability to create visual content optimised for different platforms on social media using video, photography and graphic design - Post-production and editing of video and photography - Proficient In Adobe Premiere and Adobe After Effects - Advanced knowledge of Photoshop, Lightroom and other programs of Adobe Creative Suite - Active social media user with experience of various social channels - Ability to multitask in several creative projects - Experience in quick turnaround and fast-paced environments - Knowledge of music and the industry topics - Possess the skills needed to grow a blog from scratch and maintain it for over a decade Personal attributes: - Skilled in creative video editing techniques to produce innovative content for various social channels - Possess solid storytelling skills - Ability to work in a fast-paced environment - Visual Content Creator and Project Manager - Capable of setting up a content calendar and working on an overall strategy along with other teams - Ability to ensure a consistent, integrated brand perception and visual identity - Personally looking after tasks to localise videos in other languages - Plan and organise external photography and videography resources when required - A self-starter, both creative and analytical - Interested in finding new ways to engage with users and improve their experience - Knowledge of what Slack is and not afraid to use GIFs
Ledger provides security and infrastructure solutions to critical digital assets for consumers and institutional investors. Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through Ledger devices. As a Content Manager, I participated in strategizing and crafting educational content across a variety of different platforms, including Ledger Academy & Quest, owning the operational side of the process by drafting, optimizing, and setting up content to provide engaging educational experiences that facilitate users’ Web3 onboarding. Fundamentally, I curated and produced high-impact content for Ledger’s blog, social media channels, and website; boosted user engagement and increased site visitors by optimising articles over six months. I was also responsible for updating and linking over 400 assets in a brand refresh of the content library during this time.
As Content Manager at Shippeo, I directed and coordinated all aspects of content creation (video, photo, editorial) targeting prospects and customers; increased engagement and conversion rates. I represented and maintained the global content creation roadmap and calendar. Aligning content creation with the product marketing strategy in collaboration with the Head of Marketing Growth and the Product team. My duties included developing and writing original long and short-form content, including articles and press releases, case studies, white papers, website/SEO copy, and feature presentations. At the same time, ensuring content respected brand guidelines in design, quality, and tone. The content covered many diverse topics in the supply chain, automotive, and food and beverage sectors. Shippeo, the European leader in supply chain visibility, gives shippers, carriers, and end customers instantaneous access to predictive and real-time information on every delivery. Shippeo’s machine-learning, proprietary algorithm dynamically calculates ETAs, allowing shippers to anticipate problems, proactively alert end-customers swiftly, and efficiently manage exceptions. Shippeo helps market-leading companies leverage transportation to deliver exceptional customer service and achieve operational excellence. Founded in 2014, Shippeo tracks more than 5 million loads annually throughout Europe and connects to carriers in more than 62 countries.