City of Cape Town, Western Cape, South Africa
After spending several years teaching English and writing for the digital realm, I decided to ensure my copy gets found on the internet and started my career in Search Engine Optimization. It intrigues me and for the last couple of years I have been honing my skills in the fast-paced world of agency SEO. With the constantly changing digital industry and technology, I do not restrict my interests to SEO but have immersed myself in all forms of digital marketing. My diverse background, accompanied with a natural curiosity and thirst for knowledge, ensures that I keep on top of new developments, sharpen my skills, and apply them to their fullest potential.
As the tech lead I took ownership of the performance of our SEO campaigns and projects. I Managed a team of SEO specialists, advised on campaigns, consulted on clients and undertook SEO specialist training. Furthermore, I had to ensure that the department was streamlined and functioning optimally through the implementation of processes and procedures.
As a Senior SEO Specialist, I formulated and implemented SEO strategies for my clients, including presenting results and recommendations in monthly performance reports. Technical SEO checks and recommendations were key parts of my function, as well as monitoring the implementation of any suggested changes to a website from an SEO perspective. Training and mentoring SEO- and Content Specialists, as well as Account Managers, was another part of my responsibilities, and one of the parts I enjoyed most.
As a freelance SEO Specialist, I helped small businesses flourish with results-driven SEO strategies.