New York, New York, United States
I’m Robert Klein, founder of Scope, a performance-driven marketing agency focused on turning underperforming marketing into structured, scalable, and revenue-generating systems. With over 20 years of experience in marketing, I bring a deep, practical understanding of how to build and execute strategies that deliver consistent, measurable growth. My background includes marketing roles at Microsoft, Procter & Gamble, Unilever, and IBM, where I developed expertise across brand strategy, large-scale campaign execution, and data-driven performance marketing. Working within these organizations gave me firsthand experience in how high-level marketing systems are built, optimized, and scaled—insight that I now apply to businesses of all sizes through my agency. At Scope, I specialize in SEO, paid media, content strategy, funnel design, and conversion optimization. My approach centers on identifying the highest-leverage opportunities within a business—whether that’s improving traffic quality, refining messaging, or optimizing the conversion journey—and turning them into actionable strategies that produce real results. Every decision is grounded in data, testing, and performance, not assumptions. I don’t focus on marketing as a collection of disconnected tactics. Instead, I build cohesive systems where acquisition, messaging, and conversion work together seamlessly. The goal is to create predictable growth engines that consistently attract the right audience and convert them into paying customers. Execution is a core part of my approach. Strategy alone isn’t enough—I ensure that every initiative is implemented effectively, tested rigorously, and continuously optimized. By analyzing performance, identifying bottlenecks, and making iterative improvements, I help businesses achieve sustained, compounding growth over time. I’m also highly adaptable, tailoring strategies to each client’s unique market, audience, and goals. Whether the objective is increasing leads, improving conversion rates, or scaling revenue, I focus on outcomes that directly impact the bottom line. I’m known for being detail-oriented, reliable, and results-focused, with a strong ability to quickly diagnose challenges and implement solutions that drive meaningful improvement. I approach every engagement with a long-term mindset, prioritizing sustainable growth and measurable impact. Ultimately, my role is to bring clarity, structure, and performance to marketing—transforming uncertainty into a clear, repeatable path toward consistent revenue and long-term success.
I don’t approach marketing like a freelancer—I operate like a growth partner. I run Scope, a performance-driven marketing agency built to help brands scale with intention, not guesswork. Everything we do is rooted in strategy, execution, and measurable outcomes. I’ve spent my time studying what actually moves the needle—consumer psychology, brand positioning, content that converts, and systems that turn attention into revenue. At Scope, you’re not hiring one person—you’re tapping into a team that understands modern marketing at a high level. Our skilled and dedicated team of 25 employees will satisfy your every marketing and advertising need. From content creation and editing to campaign strategy and brand development, we handle the full ecosystem. Whether it’s building a brand from the ground up or optimizing an existing one, we focus on creating something that feels premium, cohesive, and built to last. What separates me is that I don’t rely on trends—I understand why trends work. I know how to engineer content that captures attention, how to position a brand so it stands out instantly, and how to structure marketing so it compounds over time instead of burning out. Every decision is intentional, and every piece of content serves a purpose. When you work with Scope, you get: - A clear, strategic direction—not random tactics - High-level content execution with a team behind it - Fast communication and reliability - A focus on long-term brand equity, not just short-term spikes - Flexibility in how we work (retainer or performance-based models) If you’re looking for someone to just “do marketing,” I’m not the right fit. If you want a team that understands how to build, scale, and position a brand at a high level—Scope is exactly what you need.
As a Marketing Director at IBM from 2009 to 2016, I led strategic marketing initiatives across enterprise technology solutions during a period of rapid digital transformation. I was responsible for developing and executing integrated marketing strategies that drove demand generation, strengthened brand positioning, and supported revenue growth across key business units. I directed multi-channel campaigns spanning digital, content, events, and partner ecosystems, aligning global messaging with regional execution. I played a key role in positioning IBM’s evolving portfolio—including cloud computing, data analytics, and enterprise software solutions—helping translate complex technical offerings into clear, value-driven messaging for both technical and executive audiences. I led demand generation programs that significantly increased qualified pipeline, implementing account-based marketing (ABM) strategies and targeted campaigns that improved lead quality and conversion rates. By leveraging marketing automation platforms and advanced analytics, I optimized campaign performance, improved attribution tracking, and drove more efficient allocation of marketing spend. I managed cross-functional teams and external agencies, ensuring seamless execution across large-scale initiatives while maintaining consistency with IBM’s global brand standards. I also collaborated closely with sales leadership to align marketing efforts with revenue targets, contributing to stronger pipeline velocity and higher close rates. I oversaw substantial marketing budgets, ensuring disciplined investment in high-impact channels and initiatives. I played a role in advancing IBM’s digital marketing capabilities, expanding the use of content marketing, thought leadership, and data-driven personalization to better engage enterprise buyers. This role solidified my expertise in enterprise marketing, demand generation, and leading complex, large-scale marketing operations within a global organization.
As a Marketing Manager at Microsoft from 2005 to 2009, I led the planning and execution of integrated marketing campaigns during a pivotal period of product innovation and market expansion. I managed go-to-market strategies for key product launches and updates, aligning messaging across digital, partner, and retail channels to drive adoption and market share growth. I played a central role in supporting major product cycles, including initiatives tied to Windows and Microsoft Office, helping coordinate multi-channel campaigns spanning online advertising, email marketing, search, and retail activations. I collaborated closely with product, sales, and partner teams to ensure consistent positioning and effective distribution strategies across both consumer and enterprise segments. I analyzed campaign performance using early digital analytics platforms, optimizing spend allocation and improving ROI across channels. Through targeted segmentation and messaging refinement, I contributed to increased user acquisition, higher engagement rates, and improved conversion performance. I also worked with channel partners and OEMs to develop co-marketing programs that expanded reach and strengthened Microsoft’s presence in key markets. Additionally, I helped oversee budget planning and campaign forecasting, ensuring efficient use of multimillion-dollar marketing resources. During a time when digital marketing was rapidly evolving, I contributed to the expansion of online acquisition strategies, including paid search and display advertising, helping Microsoft adapt to a more performance-driven marketing model. This role strengthened my expertise in large-scale campaign management, cross-functional leadership, and data-driven marketing within a highly competitive global environment.
As a Marketing Coordinator at Unilever during the late 1990s and early 2000s, I supported the execution of large-scale brand and product marketing initiatives across both traditional and emerging digital channels. I coordinated cross-functional efforts between brand management, sales, and external agencies to ensure campaigns were delivered on time and aligned with strategic objectives. I played a key role in organizing and executing national and regional advertising campaigns across television, print, and in-store promotions, helping drive brand visibility and consumer engagement. I assisted in the development of campaign briefs and worked closely with creative agencies to refine messaging and ensure consistency with brand positioning. I conducted market research and analyzed consumer data using syndicated research tools (such as Nielsen and IRI) to identify trends, track competitor activity, and inform campaign adjustments. My insights contributed to improved targeting and more effective allocation of marketing spend. During a period when digital marketing was beginning to emerge, I supported early online initiatives, including website content updates, email marketing campaigns, and banner advertising, helping the brand adapt to evolving consumer behaviors. Additionally, I collaborated with sales teams to support retail marketing efforts, including point-of-sale materials and promotional campaigns, contributing to increased product visibility and stronger in-store performance. This role strengthened my ability to manage complex campaigns, analyze performance data, and execute marketing strategies within a fast-paced, global organization.
As a Marketing Intern at Procter & Gamble, I supported brand management and digital marketing initiatives for consumer products in a highly competitive market. I conducted in-depth market research and competitive analysis to identify positioning opportunities, contributing insights that helped refine campaign messaging and target audience segmentation. I assisted in the development and execution of integrated marketing campaigns, collaborating with cross-functional teams across product, analytics, and creative to ensure alignment with brand objectives. I analyzed campaign performance data, identifying key trends and optimization opportunities that improved engagement and conversion metrics. Additionally, I contributed to content strategy by helping plan and branding initiatives, leading to increased audience engagement and improved brand visibility. I also supported the evaluation of consumer behavior data, providing actionable recommendations that informed future marketing strategies. Through this role, I developed a strong foundation in data-driven marketing, brand positioning, and execution within a large-scale, results-oriented organization.