Robert Hoffmann-Lohse

✦ Creative Brand Director @Shiji, expert with 24+ yrs. experience in branding, design + leadership across all fields of brand/marketing. Helping brands + teams to better position, communicate + sell products or services.

Greater Oldenburg Area

About

Creative Brand Director @ Shiji and creative for identity, ui, ux, print, concepts, ideas — loving awesome coffee and interesting projects. Remote working from offices in Oldenburg (North Germany), Berlin or Barcelona. More than 23 years of (brand) design experience and worked for 10+ years in the fields of energy, renewables and smart home solutions. Successful, fully remote working and remotely team leading since 2018. Over the past two decades I have been working in organisations with 10 (agency) and up to 98k employees (Publicis Groupe), with clients from A to Z: AEG, CWS, Deutsche Telekom, E.ON, ERGO, Goood.Life, KfW, Lanxess, Miele, Stadt Oldenburg, Stiebel Eltron, VHS, ZAVA, start-ups and institutions. Since 2023: Shiji Group. I love agile and fast moving processes and workflows, to inspire and coach my team to success and provide hands-on mentality. I am always keen on improving current status quo, pushing projects to the next level — from strategic as well as from design POV. With a focus on priorities but also on pixel perfect results. Highly motivated and passionately about my work. Tools I use: Figma-first (we are using it for 90% of all touchpoints in my team), FigJam, Adobe Creative Cloud, Miro, Office365, Google Suite, Slack, Jira, Trello, Monday, Teams …

Experience

  • Creative Brand Director at Shiji Group
    Sep 2023 - Present · 2 yrs 10 mos

    Shiji provides holistic enterprise solutions for the hospitality business, food service, retail and entertainment industries – ranging from hospitality technology platform, hotel management solutions, food and beverage and retail systems, payment gateways, data management to online distribution and more. We use technology to create #betterguestexperiences with smart cloud systems and AI tools 🧠 – for the future in hospitality. Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises over 6,300 employees in 80+ subsidiaries and brands in over 23 countries, serving more than 91.000 hotels, 200.000 restaurants and 600,000 retail outlets We are working with clients like Hilton, Hyatt, IHG, Mandarin Oriental Hotels, Marriott, Meliã, Radisson Hotel Group, The Peninsula Hotels and many more on a global scale. 🌏 Just to give you an idea what scale means for us: With one of our products we manage more than 46 million transactions/month. ↗ (Fun-) fact: Did you know that YOU also possibly already used a Shiji product? In Germany e.g. 22% of all hotels use Shiji tech. Together with a passionate team of marketers and designers I will push forward to lift our brand to the next level. The future is now. 🚀

  • Founder + Creator at sonicduck
    Apr 2002 - Present · 24 yrs 3 mos

    My personal label to offer my experience in creative direction, branding + concept for clients or as a freelancer. Founded back in 2002 the studio shaped up quite successfully and I have been working in nearly all fields of communication from book and cover design to branding or UI concepts. Worked with clients like: Cities, churches, publishing houses, start-ups and institutions.

  • Design Lead (freelance partner) — Digital Mental Health at GooodLife
    Nov 2021 - Jul 2024 · 2 yrs 9 mos

    GooodLife is a Digital Mental Health ecosystem starting with an app, a blog and growing partnerships and services. Our mission is to make mental health and well-being, feelings of desire and interactions easy and accessible. We are an international and diverse team of mental health enthusiasts working together from all over the world. As a purpose company, our goal is to create the premier digital mental health network that empowers everyone to develop their own personality through purposeful human interactions. Install and test our app MVP version now: https://play.google.com/store/apps/details?id=de.gooodlife.gooodlife_app

  • Head of Brand & Design at mySWOOOP
    Jan 2023 - Sep 2023 · 9 mos

  • Head of Brand & Design at ZAVA
    May 2022 - Oct 2022 · 6 mos