Robert Heinrich

Senior Loyalty Manager | Team Lead Customer Loyalty & Retention | Manager CRM & Marketing Automation

Burgwedel, Lower Saxony, Germany

About

15+ years in marketing, data & analytics as an analyst, project lead, product owner and marketing manager. I drive digital transformation through deep customer understanding and establishing a data driven culture.

Experience

  • Senior Loyalty Manager | Team Lead Customer Loyalty at KIND Hörgeräte GmbH & Co. KG
    Jan 2021 - Present · 5 yrs 6 mos

  • Senior Database-Manager Kampagnenmanagement at MADSACK Mediengruppe
    May 2018 - Dec 2020 · 2 yrs 8 mos

  • Schlütersche Verlagsgesellschaft mbH & Co. KG (Full-time · 6 yrs 2 mos)
    • Zielgruppenmanager (Senior Marketing Manager)
      Jan 2015 - Apr 2018 · 3 yrs 4 mos

    • Segmentmanager
      Oct 2013 - Dec 2014 · 1 yr 3 mos

    • Produktmanager
      Mar 2012 - Sep 2013 · 1 yr 7 mos

  • Projektmanager Marktforschung (Key Account Verlage) at INVISO - Gesellschaft für Kommunikations- und Marketingforschung mbH
    Jul 2005 - Feb 2012 · 6 yrs 8 mos

  • Projektassistent eLearning, eHealth & eGovernment at nordmedia – Film- und Mediengesellschaft
    Sep 2002 - Jun 2005 · 2 yrs 10 mos