Flemington, New Jersey, United States
My career spans over 30 years with specific interests in strategic consulting and quantitative analysis. Throughout my career, I have focused on analyzing and influencing key buyers’ decision-making processes to create competitive advantage and leveraging transformational change – particularly strategic marketing, promotional resource planning, selling effectiveness, and business development. I am currently responsible for creating the vision for and growing the analytics business at 81qd. Previously, I was a VP of Advisory Services and Global Primary Intelligence for IQVIA (formerly QuintilesIMS), advising pharmaceutical companies on their launch and life cycle management strategies. Prior to IQVIA, I served as the SVP of Client Success at Symphony Health Solutions and led the service organization. I have also led a practice of consulting, market research, and analytics professionals at Cognizant, served as a manager in the Life Sciences Practice of Deloitte Consulting, and was a member of the statistical analysis and stochastic modeling group at Titan Research & Technology. I hold an M.B.A from NYU as well as an M.S. and a B.S. in Mechanical Engineering from Virginia Tech. Specialties: Sales Force Strategy & Analytics, Marketing Strategy & Analytics, Enterprise Analytics Strategy, Customer Segmentation, Forecasting, Promotional Mix Analytics, Alignments, Call Planning.
81qd is an advanced health care data analytics company that provides global life sciences organizations with customized, high-value, cost-effective solutions designed to maximize the commercial potential of their brands through all stages of product development and commercialization. Accountable for creating the vision for and growing the company. Prioritize investments in proprietary solutions. Drive business development efforts across the company to build customer relationships as well as create and execute account strategies. Develop and guide best practices in utilizing industry-leading and cutting edge proprietary tools and customized services that address critical client business needs. Mentor teams in the delivery of analytics solutions related to the development, execution, and measurement of sales and marketing strategies.
Responsible for driving the growth of the Global Market Intelligence business. Supported the development and execution of strategy within designated business lines. Catalyzed the development of robust offerings that meet the needs of biopharmaceutical clients of varying size and therapeutic expertise across the portfolio of services. Worked with current and prospective clients to define project scope & needs, direct projects and act as an account liaison to maintain ongoing high-quality client communications and relations in conjunction with project teams. Developed customer relationships and relentlessly focused on meeting their evolving needs by constantly seeking to understand their critical issues and develop creative approaches that provided meaningful and detailed market insights and solutions. Provided thought leadership and innovation while maintaining and disseminating knowledge of the pharmaceutical and sales & marketing informatics industries. Strengthened company’s intellectual property position by monitoring the market for competitors as they relate to organization’s current and future products and services.
Responsible for driving insights and thought leadership in the adoption of the firm’s analytics and consulting services by key strategic accounts.
Lead a practice of consulting, market research, analytics, and software development professionals serving global organizations across all major industry domains. Accountable for the development and execution of Cognizant’s business strategy as it pertains to analytics. Prioritize R&D investments in proprietary analytic, modeling, and optimization solutions. Drive business development efforts across the practice by working with Principals to build customer relationships as well as create and execute account strategies. Develop and guide best practices for a team of direct reports in utilizing industry-leading and cutting edge proprietary tools and customized services that address critical client business needs. Mentor account teams in the delivery of customer, risk, and operational analytics solutions related to the development, execution, and measurement of sales and marketing strategies.
Manage global staff of consulting, market research and promotion analytics professionals focused on serving sales and marketing functions of global pharmaceutical, biotechnology and specialty pharmaceutical organizations. Experience includes: ADHD, Bipolar Disorder, Cardiovascular, Depression, Diabetes, Erectile Dysfunction, Growth Disorders, HCV, HIV, Oncology, Osteoporosis, and Schizophrenia. Deploy marketing and sales solutions at pharmaceutical and biotech organizations in the areas of sales force strategy and deployment, brand planning and tracking, primary and secondary market research, marketing analytics, and commercial reporting. Lead business development efforts in several strategic accounts by creating and executing account strategies as well as building client relationships. Provide input to R&D on proprietary analytic, modeling, and optimization tools used in sales force effectiveness solutions.
Conducted an organizational assessment and developed a business case for the R&D function of a $32 billion pharmaceutical company. Helped client assess the benefits of a new organizational structure as well as new processes and tools related to the financial administration of clinical trials. Performed a post-acquisition analysis of a $19 billion pharmaceutical company. Analyzed the commitments made to the Board of Directors and Wall Street regarding the benefits of the acquisition. Planned the merger integration of a $14 billion global Life Sciences company. Rotated through roles in R&D, Commercial Operations, Manufacturing, HR and Finance. Supported a global process redesign and ERP implementation at a $33 Billion Life Sciences company. Defined user needs, assessed process performance gaps, and redesigned business processes. Managed business development initiatives, including the development of account strategies, marketing materials, and publications.