New York City Metropolitan Area
I lead measurement and analytics for BlackRock's Global Marketing organization, building capital allocation frameworks, and analytics to drive revenue growth, market share, and smarter investment decisions. Over 14+ years across financial services and enterprise tech, I've built analytics functions from the ground up - designing BI platforms, running ROI and marketing mix models, and leading global teams that turn complex data into clear investment strategies. At BlackRock, I partner closely with the CMO and Global Marketing's COO, owning the performance measurement framework that holds leaders, and large-scale marketing budgets accountable to real business outcomes. As AI shapes how brands and products are discovered and evaluated, the ability to measure what actually drives growth has never been more critical. I connect the technical and the strategic. I can build a ridge regression model and walk an executive team through what it means for next quarters capital allocation. I've done that at BlackRock, IBM and Barclays - building systems and leading teams that make it repeatable.
• Head of Measurement & Analytics for BlackRock's Global Marketing Organization, reporting to the COO and partnering directly with the CMO to optimize investment strategies • Rebuilt Marketing's end-to-end measurement framework, redefining KPIs across channels, to optimize for revenue growth, market share, brand positioning and AI discovery. • Modernized Marketing's capital allocation framework using marketing mix models and data science to quantify ROI across media, digital, and brand
• Managed a 15-person global analytics team delivering investment guidance on large marketing budgets across multiple business units • Consolidating 500+ data sources into one decision-making, award-winning, BI platform for global marketing teams - including a bespoke cross-channel attribution model that drove a +25% increase in response rates and +150% ROI improvement
Managed P&L forecasting and financial analytics for Barclaycard's European business, bridging credit risk and commercial strategy