London, England, United Kingdom
Executive with a strong track record of revenue and profit growth, developing teams, brands and consumer propositions. Substantial experience of D2C, subscriptions, e-commerce, data, product design and digital transformation. Proven ability to drive change and lead teams across multiple international markets in both scale ups and large corporations.
- Helped build, scale and establish the UK’s leading e-commerce D2C automotive business. - Drove exponential growth achieving £1B in revenue by the end of the second full financial year. - Built a market-leading, household brand with 87% nationwide awareness. - Across 5 years helped navigate the business through S-curve growth whilst delivering significant improvements in CAC and EBITDA. - Delivered cutting-edge, data-powered and AI enhanced e-commerce customer journeys - Delivered a customer-focused mindset and achieved over 50K “excellent” Trustpilot ratings. - Established people culture, inclusivity processes and drove high team engagement. - Built a world-class marketing team across PPC, CRM and Digital, Content and SEO/GEO, Social and Video, Partnerships, Brand and Design. - Delivered large scale partnerships with Google, ITV, Sky, England Cricket, SPFL, Spurs, Crystal Palace, Queens, Northampton Saints and Live Nation. - Since April 2025 also led marketing across Marshall Motor Group (retail motor group with 140 locations and £3B+ in revenue).
- CEO of Childs Farm - the UK’s number one baby and kids toiletries brand and #9 on the 2019 Sunday Times Virgin Atlantic Fast Track 100. - Developed and implemented short and long-term global business strategies resulting in year-over-year revenue growth and significant improvements in EBITDA. - Hired experienced leadership team, led material change in culture & employee engagement. - Overhauled e-commerce, Amazon and D2C channels with significant growth before and during the Covid-19 pandemic. - Furthered e-commerce in China on Alibaba's Tmall platform, achieving rapid growth. Reviewed and focused wider international plans. - Established foundations in people, process and technology to drive future growth.
- Group-wide responsibility for Marketing & PR, Data & Analytics, Design and Subscriptions. - Led overhaul of registration and subscription strategies. Ownership of both digital and print subscription P&L's. - Delivered acclaimed multi-media brand campaign and award-winning digital campaigns. - Drove business-wide transformation of data usage, insight and segmented customer understanding. Implemented use of models and machine learning to drive subscription retention and marketing attribution. - Overhauled mobile app strategy and drove the launch of The Telegraph’s presence on Snapchat. - Team of 200+ including specialisms such as data science, UX and UI design, brand marketing, performance marketing, CRM, SEO and consumer services.
- Responsible for marketing and editorial teams of 200+ across Europe, Middle East, Africa, India, South East Asia, Latin America and Canada. - Led teams delivering news, finance, sport and lifestyle content to Yahoo’s 20+ international sites and apps, and marketing all sites and products to 400M+ monthly users.
- Lead consumer and business marketer for all markets internationally (ex-US). - Led global 2014 World Cup campaign including the US. Signed Jose Mourinho to drive earned media and generate content, the campaign helped 2x page views vs. 2010 World Cup. - Developed and implemented locally relevant marketing strategies to deliver mobile uptake and raise awareness amongst younger demographics. Used passion points of sports and music to drive higher funnel engagement and awareness. Mid-to-lower funnel activity focused on acquisition using digital, social and mobile media.
- Lead marketer for the EMEA region with a team of 70+. Responsibilities included consumer and B2B marketing, PR & comms and research & insights. - Delivered youth-focused marketing including headline sponsorship of the Wireless Music Festival with acts such as Jay-Z, Justin Timberlake and Calvin Harris - Mid-to-lower funnel activity focused on acquisition using digital, social and mobile media.
- Lead marketer for startup technology company specialising in behavioural advertising. - Responsible for marketing strategy, product marketing, brand development, research and sales support across the UK, US and Asia - Demonstrated ability to manage Phorm’s complex B2B (ad agency, online publisher and ISP executives) and B2B2C (broadband consumers) marketing challenges effectively.