Ghent, Flemish Region, Belgium
A highly motivated director with 9 years of proven track record in FMCG, delivering growth on top- & bottom line consistently. I am driven by a strong passion for winning, people coaching and personal development. Key capabilities: strategic leadership, business development/growth, people coaching and employee engagement, customer relationship management and contract negotiation.
Go-to-Market Strategy | Digital Commerce & E-commerce | In-Store Execution / Trade Marketing
- Leading strategies for P&G Home Care brands in the Benelux (Dreft, Swiffer, Mr Propre, Febreze/Ambi Pur, Antikal) - Managing team of 3 Commercial Leaders for Benelux - Overseeing Go-To-Market strategies, pricing/sizing, budget management, portfolio, channel and mix strategies, customer team target setting and innovation deployment - Working with Regional Business Unit to design and influence 3-5 year innovation pipeline and short- & longer-term strategies - >150 million net sales, +14% Jul-Dec '24 - Part of Benelux leadership team
- Responsible for P&G business at Colruyt Group, Aldi & Lidl for all categories. This includes yearly customer negotiations, design of joint value creation plans, long term strategic thinking & building a solid customer relationship - >115 million net sales with consistent growth (+6.5% CAGR P3Y) - Leading a team of 6 direct reports (Account managers & Team assistant) on top of 5 indirect multi-functional reports (Finance, Supply), fostering a collaborative and high-performance culture. - Part of Benelux leadership team: support category teams in innovation strategies, co-create long-term BNL strategy, responsible for Equality & Inclusion in Benelux, responsible for people staffing in full BE Sales (customer & category teams)