Robbert de Wolf

Commercial and people driven | Strategic stakeholder management | Pragmatic and result focused | Omnichannel | Retail | Sustainability

Netherlands

About

Experience

  • adidas (15 yrs 4 mos)
    • Senior HR Business Partner | Europe
      Jul 2022 - Present · 4 yrs 1 mo

      As part of the European HR team, I support senior leaders on organizational and people topics across multiple countries. My role includes advising on topics such as performance management, employee development, team effectiveness and organizational change, while ensuring alignment with business priorities and local employment regulations. I lead workshops and contribute to European initiatives focused on organizational effectiveness and talent development. Drawing on my previous commercial leadership experience, I combine business insight with HR expertise to translate people strategy into practical solutions, build strong stakeholder partnerships, and support high-performing teams.

    • Senior Key Account Manager | Digital
      Oct 2019 - Aug 2022 · 2 yrs 11 mos

      Part of Digital sales team adidas Benelux. Driving profitable and sustainable market share growth while respecting the image of the adidas brand. Responsible for developing and executing effective and efficient 3-5 year strategic account plans with focus on digital acceleration, including seasonal action plans based on company, category and omnichannel strategies. Managing sell-out performance, net sales targets, orderbook management and trade budgets while working closely together with marketing team to implement successful (digital) campaigns.

    • Chair of the Works Council Benelux
      Jun 2017 - Jun 2022 · 5 yrs 1 mo

      Heading up the Works Council Benelux which represents +60 fte of adidas Benelux. Being the first point of contact for employer (Senior Management and HR) and employees on financial and organizational topics related to the workplace. This all with the purpose to contribute on a proper functioning of the company.

  • Gaastra International Sportswear (2 yrs 4 mos)
    • Manager Stock Sales + Export
      May 2010 - Mar 2011 · 11 mos

    • Junior Manager Stock Sales
      Dec 2008 - Apr 2010 · 1 yr 5 mos

  • Product Trainee at Puma
    Dec 2006 - Jul 2007 · 8 mos