Canada
- Onboarded Docebo's first international PR Agency - Manage all Public Relations Agency activities across multiple countries (USA, Canada, UK, Italy) - Owned and managed paid and organic social media channels for lead generation, brand awareness - in charge of all brand social media channels on LinkedIn, Facebook, Twitter, YouTube, Instagram, Quora etc. in three languages (Eng, Italian, Spanish) - Highlight and promote employee branding initiatives with #PeopleOfDocebo video series (see below) - Develop and execute on full lead-gen strategy on paid social from budgeting to asset creation to audience targeting and delivery - Leverage social media channels from initial lead-gen to full funnel nurturing going beyond the win straight through to ongoing customer satisfaction - Analyst Relations Manager - develop and maintain relationships with top tier analyst firms to ensure organizational visibility throughout the pipeline - Work with analysts to generate pipeline acceleration opportunities