Los Osos, California, United States
Versatile business professional with global expertise; a strategic and analytical planner; creative and resourceful problem-solver with proven leadership and interpersonal skills; results-oriented, self-motivated and innovative, with a strong work ethic and personal integrity. Experienced in business development, accounting, marketing and operations.
Developed business known for premium natural children's products, from its infancy to becoming a leader in its market. Responsible for sales & marketing, customer service, accounting, financial reporting, administration, purchasing, inventory control, logistics, manufacturing, regulatory compliance, and staffing. • Conducting market research, forecasting, budgeting, and competitive analysis. • Performing international sourcing, purchasing & vendor relations. • Directing web development, content management, and mobile marketing. • Designing & publishing all print material including 8 annual catalogs. • Maintaining inventory control, warehousing & distribution. • Overseeing product development including design, packaging, & manufacturing. • Developing pricing strategies, and maintained finances & accounting. • Ensuring compliance with product safety requirements; Well versed in the CPSIA • Executing sales & marketing; Managing sales reps, online sales & social media • Planning and executing trade show exhibits. • New initiatives in children's music promotion.
Natural toy retailer focused on toys for the Waldorf School Community. Responsible for accounting systems and operations. Completely restructured the operations of the company to enable efficient accounting, and inventory & shipping systems. Migrated the company from a Quickbooks based accounting program, to a more robust Sage 50, with integrations to the e-commerce store. Oversaw bookkeeper to ensure proper completion of reconciliations and year-end preparation. Responsible for A/R and A/P. Completed in-house payroll functions. Maintained inventory of over 1500 skus from 100+ vendors. Prepared all payroll and state sales tax filings. Prepared year-end numbers for accountant.
Managed commercial credit accounts in the SCB Los Angeles Branch.
Worked with the Thai Department of Export Promotion (DEP) to promote Thai products to Canadian importers.
Met with, and vetted Thai companies for potential strategic partnerships with Canadian companies. Coordinated corporate introductions with Canadian counterpart offices in Toronto & Vancouver.