Valkenswaard, North Brabant, Netherlands
Experienced Marketing Program Manager with a demonstrated history of working in the industrial automation industry. Strong program management professional skilled in marketing automation, advertising, (live) marketing, and public relations.
Responsible for product related marketing in the Benelux. Budget responsible. Reports to Marketing Manager. Tasks: Creating annual marketing roadmap for Bosch Rexroth Benelux. Coordinating customer events. Coordinating fair and event participations. Coordinating customer magazine Drive & Control local (NL-FR). Coordinating on/offline media planning: advertisements, technical articles, success stories, press releases, product news, brochures and interviews. Achievements: Numerous successful customer events. Numerous successful fair participations. Creator of many customer magazines and web letters. Creator of three Compact Hydraulic brochures.
Responsible for all power tools, excluding garden tools. (Approx. 350 tools in 29 product groups). Reports to Marketing Manager. Tasks: Product launching of power tools, technologies and innovations. Training of the sales force on power tools. Maintaining the CMS (Content Management System), which is the base for the catalogue and website. Co-creating Marketing policy and strategies, and implementing them as well. Coordinating numerous sales campaigns. Coordinating several sales events like road shows, dealer events and fair participations. Copywriting articles for customer magazine “M”. Achievements: Numerous successful launches of power tools. Successful launches of new technologies like AVT, Lithium-ion and 22 bar High Pressure. Creator of several very successful promotions. Creator of twelve product brochures.
Responsible for construction related power tools. (Approx. 200 tools in 15 product groups). Reports to Marketing Manager. Tasks: Similar to Product Manager Power tools.
Responsible for marketing communication in the Benelux. Reports to Marketing Manager. Tasks: Implementing the marketing strategy and marketing communication strategy. Copywriting press releases. Coordinating the multi language customer magazine “Info Channel”. Launching new products for the European market. Creating and conducting market researches for the Belgian market. Achievements: Successful launch of (EMC) divider “the Wave” . Two multi language customer magazines “Info Channel” for the Belgian market.
Responsible for marketing, marketing communication and public relations. Budget responsible. Reports to General Manager. Tasks: Determining and implementing marketing strategies. Determining and implementing marketing communication strategies. Determining and conducting various different external researches i.e. company awareness and customer satisfaction survey. Organizing numerous sales events: i.e. seminars, fair participations and customer events. Achievements: Numerous successful seminars Very useful customer satisfaction survey Cost effective advertising policy 10th Company Anniversary, huge success
Responsible for new business and for keeping up business contacts with a number of customers. Reports to Sales Manager.