The Randstad, Netherlands
I’m a product- and brand-leader with a proven track record in consumer-goods (bags, travel gear, footwear, fashion, accessories, and lifestyle products) working at the intersection of creativity, product, and commercial strategies. I believe that strong brands and portfolios are built when ideas, design, and consumer needs come together — and I’ve spent my career turning that belief into profitable, scalable business models. My experience spans Asia, Europe and the Americas, leading global teams and shaping product portfolios for companies like Victorinox / Wenger, JanSport and Eastpak (VF Corp.), CAT/Caterpillar + other international licensing environments. I enjoy simplifying complexity by sharpening brand positioning and story-telling, building strong sourcing strategies, and creating products that feel both functional and emotionally relevant. I’m known for being passionate, creative and unconventional in my thinking, yet structured in execution. Whether guiding product strategy, driving international expansion, or aligning Sales, Product, and Marketing, I do bring a hands‑on style that connects people and accelerates results. Highlights include: • Building several award‑winning, consumer‑centric product collections • Leading global product teams across cultures and time zones • Delivering double‑digit growth with strong profitability and better margin structures • Turning great ideas into greater products & brands that consumers trust and return to If you’re exploring new directions for your brand and have opportunities in brand development or if you think of diversification and need brand/product leadership for international expansion, I’m open to connecting.
In this role at aunts&uncles, the focus is to optimize the entire go-to-market process. Acting as a catalyst between International Sales, Product and Marketing (PMS) the goal is to achieve a sustainable- and profitable growth and international expansion..
Heading up the Product Management-, Product Development- and Engineering-Teams for Victorinox and Wenger Travelgear, Bags & Accessories. Dotted line responsibility to the Asian teams for merchandising, product-testing, sourcing, development and production. Having 360 degrees experience in the Bags & Travel-goods industry (Sales, Product, Marketing).
Leading the Victorinox Product teams within the categories of Cutlery, Watches, Fragrances and the iconic Swiss Army Knives - whilst keeping the lead within Travel Gear, Bags & Acc.
Leadership at product idea initiation to market launches; full product management in close allinement with the design-teams, sourcing, global distribution partners, sales-teams, marketing dept. etc.
Global positioning and international sales of Grown Up Licenses' brands in Bags & Luggage: CAT/Caterpillar, Merrell, Lego, Ellehammer and others. Product-development / design directions, Marketing-concepts, Brand-building - sales to worldwide distributors and retailers.
Bags, Luggage, Licenses (CAT/Caterpillar, Dockers by Levi's, Saxoline, Airline)
Bags, Licenses and More. Design, Product Development, Sales. Distribution of bags, backpacks, travel gear and apparel (MLB, Seahawk by Mendoza, Tommy Hilfiger, Tough Jeans & acc. - bags)