Salt Lake City, Utah, United States
Strategic and results-driven Brand Marketing professional with years of experience in the agency and in-house marketing environments. Expertise in branding, social and traditional media management, strategic planning and multi-faceted program implementation for consumer and corporate markets. Expert at strategic planning, brand positioning/awareness, creative development, media buying, promotions, sponsorship development/strategy and vendor advertising to support company objectives of profitability, growth, market share and product differentiation within highly competitive global markets.
Developed Microsoft Dynamics solution partner readiness, email marketing campaigns, print & event collateral, Website development, and strategic/budget planning
Board/franchise liaison and strategic director of advertising & marketing for eight regional Subway markets, managing seven million dollars of budget. Generated incremental billings & income for agency through suggestive selling & timely marketing ideas. Strategic leader of development team for the Toasted Triple Cheese National Advertising campaign, the 2006 Subway Franchisee Advertising Fund Trust (SFAFT) Best Sandwich Promotion and the 2006 SFAFT Best Community Outreach Award
Lead account manager on Southtowne Automall, Zions Bank Community Advertising, & Arnold Machinery. Responsible for the development & creation of the first customer email newsletter for Zions Bank, “Z-mail”. Doubled client billings by the end of tenure through sound strategic planning, aggressive incremental selling & first-class customer service.
Assisted in the creation of the inaugural USSA brand & the first ever branding campaign for a US Olympic sports organization. Managed the planning, production & integration of Intel Online advertising communications. Assisted on the first ever television & Online integrated broadcast event, “Whodunit?”