Paris, Île-de-France, France
Franco-Italian expert Footwear collection (from Studio to industrialization) and Retail merchandising management. With over 28 years of experience in the luxury and fashion sector. As the Manager of Footwear B.U. of AIGLE I lead the development of collection, the retail merchandising strategy, buying efficiency, and commercial performance for the iconic French brand, with a focus on customer experience and team management. I have a strong background in retail merchandising, retail training, collection management, and international business development, having worked with prestigious brands such as PRADA and LOUIS VUITTON. I also have an MBA in Global Fashion Management from the Institut Français de la Mode, and I am a consultant and mentor for fashion start-ups and schools. My mission is to contribute to the growth and excellence of luxury and fashion brand, by leveraging my skills, passion, and vision.
https://www.ifmparis.fr/fr
B.U. Soulier femme : Definition of efficient product startegy. Modelling of Fall/Winter collection plan Setting up of data collection bible & Kpi’s to plug with Retail orders and wwd assortments
Footwear Business Unit : strategic transformation of collection offer, and innovative Retail assortment structuration, construction of purchasing processes, and clusterisation
N+1 CEO - Executive Committee – Team 7 directs, 65 indirects - 28 DOS/POS Main achievements : TO 2022 (LFL) +36% / +11 stores opening US, EU, CH, JP • Definition of the WWD Retail and CRM strategy of the brand, implementation, aimed at increasing the activity, the EBITDA, expanding customer base, retention and the loyalty. • Management, dynamisation and animation of the world Retail network, department store, targeting sales growth, margin performance, and P&L store optimization. Budget elaboration from A to Z, content, revision of area forecasts • Guarantor of the WWD Merchandising Retail Purchasing and Assortment strategy, Sell-Through, OTB optimization, interface with Studio, Supply, and Production • Structuring action plans : restocking, consolidation, pushs, planning and Visual Merchandising content. Actor in the creation and animation of an event calendar, Pop-Up, customer loyalty operations • Animation of showrooms to ensure consistency of purchases zones (width/ depth of offer, balance between segments and parts images/ commercial) • KPI’s analysis (daily, weekly, monthly, seasonal) for formulating corrective action plans • Business driver in the creation and animation of an event calendar, pop-up, customer database loyalty actions • Development of a best practice process, Retail training tools and implementation of a new selling ceremony, and a loyalty program, targeting the enrichment of the customer experience • Coaching, training and support for the Retail sales teams in their development and achievement of their objectives • Talent identification and development and succession of employees • Elaboration of the destocking strategies (sales, outlet, jobbeurs) and the product life cycle, guaranteeing the animation of the stock performance