Auckland, New Zealand
Chemical engineer, sales director and project leader with 20+ years across flow measurement and industrial instrumentation. Grew a regional business from US$300K to US$6.7M (41% CAGR over nine years), building it from the ground up to a successful acquisition. Has planned and delivered projects end-to-end — from proposal and scoping through execution, commissioning and handover — managing budgets, multi-disciplinary teams, suppliers and client stakeholders to on-time, on-spec outcomes. Track record of pioneering first-to-market technologies and winning strategic multi-year contracts. Now based in Auckland and seeking to bring this instrumentation and project-delivery expertise to ANZ industries.
• Delivered 76% YoY revenue growth in FY25. • Led post-acquisition integration of the local team into Emerson Measurement Solutions, ensuring cultural and operational alignment. • Architected the regional go-to-market and sales strategy across the MEA region, directly driving end-customer engagements, partner relationships, and consistent order closures.
• Built Flexim’s Middle East operation from scratch into a full-function business (proposals, sales, business development, channel, order management, field service, after-sales), culminating in its acquisition by Emerson in 2023. • Managed project delivery end-to-end — overseeing proposals, scoping, order management, field service, commissioning and after-sales — coordinating internal teams, suppliers and client stakeholders to deliver on time and to specification.
• Championed the regional shift to clamp-on ultrasonic flow technology, significantly expanding market penetration and product adoption against entrenched traditional technologies.
• Delivered 440% sales growth in Saudi Arabia (2014) versus the prior five-year average — about 50% of the region’s annual revenue that year. • Won major strategic contracts, including a 4-year magnetic-flowmeter purchase agreement with MARAFIQ-SAUR. • Leveraged global Honeywell collaboration to increase volume in Saudi Arabia, adding ~23% to regional turnover. • Secured multiple regional technical firsts with Saudi Aramco, SABIC, NPCC, Petrofac and Weatherford — first OPTISONIC 7300 gas ultrasonic meter at Saudi Aramco; first OPTIMASS Coriolis meters into Bahrain and the KSA chemicals sector. • Built and led a self-sufficient ME proposals and project team managing quotations, order handling and full project execution; personally ran site services, commissioning and project management to ensure on-time, on-spec delivery and customer satisfaction.
• Expanded the product portfolio and client base, securing strategic partnerships with COIM and LINSCAN to unlock new revenue streams; led technical optimization projects for 3M (Scotch-Brite) and Falcon Chemicals.
Sold gas detection, PPE and fall-protection systems; prequalified KERMEL fire-resistant clothing with GASCO and new UVEX eye-protection designs across ADNOC subsidiaries.
Drove technical sales of specialty fuel additives across marine, manufacturing and power industries; won the first major marine fuel-additive contract (Aboitiz Transport) and long-term accounts with Negros Navigation and Duracom Mobile Power.