Paris, Île-de-France, France
An analytical thinker with a creative mindset and an experienced marketing professional with a demonstrated history of working in the non-profit association and sports management industries. Passionate about leveraging digital platforms to enhance brand visibility and engage target audiences.
-Liaise with clients across multiple industries, including construction, pharmaceuticals, and medtech, to define communication objectives and develop tailored content strategies aligned with brand and business goals. -Plan, produce, and edit high-quality multi-channel content for web, social media, blogs, videos, and annual reports. -Develop creative concepts and storyboards for videos and infographics to support marketing and communication campaigns. -Lead multiple concurrent projects from brief to delivery by coordinating with clients and cross-functional teams, including designers, developers, and writers, to ensure quality, timelines, and budget adherence. -Oversee project operations, including client communication, briefing, progress tracking, quoting, and invoicing, to maintain smooth execution and client satisfaction. -Write and edit English content based on French and English source materials.
-Analyzed competitor marketing strategies and identified opportunities for differentiation and campaign improvement for the International Association for the Development of Apnea (AIDA). -Researched potential target sponsors and developed personalized sponsorship packages to secure funding for the AIDA Freediving World Championships. -Coordinated the creation and production of print and digital materials for the AIDA Freediving World Championships. -Established and executed social media strategies, both paid and organic, to promote client brands and products internationally. -Conducted SEO audits and drafted website content for clients such as EP Climbing and LUXOV to improve ranking, crawlability, and brand positioning. -Defined graphic charters and style guides to support client initiatives, events, and ongoing promotion. -Curated internal and external email campaigns and monthly newsletters for clients. -Wrote native-English press releases, marketing materials, including brochures and media ads, and website copy for international client promotion.
-Developed and executed social media strategies across Facebook, Twitter, Instagram, and LinkedIn for the International Federation of Sport Climbing (IFSC), focusing on events, the off-season, and the Tokyo 2020 Olympic Games to increase international brand visibility. -Covered IFSC competitions live on social media and supervised live streams on YouTube. -Wrote pre- and post-event press releases and website copy during the IFSC competition season. -Facilitated communication between the media and the IFSC. -Managed the IFSC website using Joomla. -Drove the IFSC Community Unity social media campaign in response to global COVID quarantines.
-Planned, wrote, and coordinated social media content across multiple platforms for a range of clients. -Developed and distributed email campaigns and newsletters using Informz, Constant Contact, and Mailchimp. -Audited websites, social media, and email communications to ensure consistency and identify improvements. -Managed client event websites in Drupal. -Prepared member and event marketing toolkits and wrote company blog content. -Supported the MarCom department with administrative tasks, including billing, office orders, scheduling, and mail management.
-Wrote web copy and blogs for medical and rehabilitation centers
-Executed social media strategies to promote YA book series on Twitter, Tumblr and Facebook -Connected with book bloggers to schedule book reviews and author interviews -Developed word of mouth campaign on Facebook and author website, increasing follower count -Assisted with final read-through and copyediting of the book