United States
Global marketer with proven competency in omni channel and digital strategy development and market expansion. Diverse experience working with top consumer & retail brands across multiple markets i.e. US, Europe, China, Middle East & S.E. Asia. - End to End digital customer experience strategy - Digital Commerce strategy and capability mapping - Customer Data governance model across brands, categories and markets - Proven ability to create product-market fit, grow revenue and market share. - Expertise in Direct to Consumer business models incl. market entry strategy & go to market plans. - Consumer relevant product innovation , converting insights to concepts and build up to launch. - Agile private brand strategy for retailers to create consumer loyalty
Build digital transformation strategy and articulate its business impact for key customers in consumer products and retail industry.
Strategic leadership for consumer product and life science industry in achieving customer experience digital maturity and transformation.
In this fellowship, my role is to support Sustainability agenda for consumer product industry. -Partner with strategic customers to develop their sustainability transformation journey -Connect the dots between circularity, design and new business models - Use technology to be an enabler to sustainability objectives
P&G Ventures : Digital Technology consumer personalization model , support strategic marketing and brand development DTC business : category analysis and architecture Digital Health: platform based on behavioral economics and data science, support on building value proposition for big pharma.
Led private brand strategy for personal care category and set strategic direction to develop natural beauty brand "Botanics" in global markets. Key responsibility to generate growth and lead digital strategy and execution across all consumer touch points.
Team leader for starting operations in India and developing new market and strategic partnerships, responsible for dermo – cosmetics (brands Avene, Ducray Aderma, Rene Furturer), pharmaceutical (Navelbine), and Oral Care divisions. Demonstrated enterpreneurial ability to build start- up and brands with customer-oriented focus and building a team of 30 members.