Paris, Île-de-France, France
A Seasoned Professional with a decade of diverse experience, adept at seamlessly integrating Strategy, Marketing & Finance functions to drive organizational success in the realm of luxury, beauty & fashion industry. Data driven, Consumer-driven & trends driven; I bring a unique blend of analytical rigor & creative insights into any role. Known to thrive in a highly international and dynamic environment.
Currently Reporting to the VP Strategy and Corporate Initiatives EMEA -Leading Pricing strategy & brand positioning for 17 brands for the entire EMEA region, coordinating finance and marketing teams across all regions and all product categories (95% of sales coverage for 30+ markets) - Provide project management and Data analytics support to Top Management, Regional Brands and Affiliates across EMEA markets - Analysis include competition pricing strategies, SKU Profitability, Indexes across all markets including TR - Support Brands, Markets and Functions in the elaboration of their long-term strategic plans and collaborate with Global, Regional & Country Brands and Finance to participate in budget and financial processes -Drove a pan EMEA Conceptual marketing contest - coordinated submissions, developed evaluation criteria, score cards
• Responsible for the overall strategy and profitability for their top category- Lighters & Cigar leather accessories (represents ~60% of total Brand TO) • Responsible for launching new products and collection; project management and co-ordination between commercial, design & production teams; operational marketing & communication • Assisted the worldwide launch of Limited edition complication Ligther at the Global PCA salon trade show 2022 in Las Vegas. • Key Collaborations- Saint Laurent, Rolls Royce, Cohiba, Davidoff, Montecristo, MG
MBA at INSEAD, Business School of the world Focus: Brand management, Digital Marketing, Strategy, Sustainability thinking VP, Strategy Development for Luxury, Fashion & Cosmetics, RCLG Club -Co-organized & co-hosted the Global Luxury Forum- topics included Digital disruption, Art of craftsmanship vs VR, Sustainable Innovation; brands featured- L’Oréal, LVMH, Bain, Farfetch, Chanel, Ogaan India
• Developed innovative funding strategy to launch a new shoe model through crowdfunding platform, determined model pricing & design through competitive analysis, identified reward tiers & promotions for target customer. • Defined Brand strategy by launching market survey to identify customer segment & persona; redefined the brand story & values to improve high-end image of the brand across target customers
Kalpvriksh is a wellness Beauty-inspired food delivery start-up with a cloud kitchen format working on both B2B and B2C models. • Strategized brand positioning and established the start-up as top 5 deliverers offering seasonal, regional, international delicacies to boost skin & hair health through diet, resulting in the acquisition of 750 customers. • Investigated consumer trends, targeted niche sustainable vegan market segment by launching cruelty free plant-based menu; partnered with leading vegan raw material suppliers to enhance product quality; achieved top-line growth of 7%. • Designed a special product (nutritionally optimal meal kits) developed in collaboration with leading nutritionists to target B2B customers such as schools; pitched the product to 15+ schools; garnered 2000+ loyal customers.