Dubai, United Arab Emirates
Most brands don’t struggle because they lack marketing. They struggle because they lack clarity. I work with founder-led and growth-stage businesses to turn marketing chaos into clear strategy, sharper positioning, and campaigns that actually move the needle. Over the past decade, across corporate marketing and brand strategy roles, I’ve seen the same pattern repeat itself: talented teams working hard on marketing that doesn’t quite connect. That’s where I come in. Today, as the founder of Ritu Matthew Agency, I work with ambitious brands as a strategic advisor and Fractional CMO, helping them: • clarify brand positioning • build smarter marketing strategies • launch campaigns with real traction • align teams, agencies, and messaging My work spans industries from FMCG to FinTech and beyond, but the common thread is simple: helping businesses translate good ideas into brands people remember and buy from. Beyond client work, I’m passionate about helping more women step into leadership and build brands of their own. As a mentor with UN Women, Dubai Business Women Council, and 60 Day Startups, I support first-time founders and women-led businesses to grow with confidence and clarity. When I’m not deep in brand strategy, you’ll probably find me singing with my choir, baking something ambitious, or painting because creativity fuels everything I do. If you’re building a brand and want a marketing strategy that actually works, I’d love to connect.