New York, United States
I love creating brand stories. Find me at the intersection of media, beauty, fashion & luxury goods. Started my journey as a student editor for The Times of India. Worked as a BI intern at Tata Tech, pivoted to media and worked at Cannes film festival, Sony Pictures Entertainment, TED talks, RelishMix & Beats by Dre. Made my way into beauty and luxury with L’Oreal. Contributed to social causes via Red Cross Youth Singapore, 24 Hour Race Singapore, Carnegie Mellon International Film Festival (NBCU movie screenings for kids in Pittsburgh) & Mann Deshi Foundation (promoting financial literary amongst women in rural areas). Figuring out, what's next?
• Selected as National Champions from over 100,000 applicants in India to compete as an international finalist in Paris among 45 global teams • Spearheaded a 7-month end-to-end development process for a beauty-tech product innovation tailored to the Prada Beauty L’Oreal Luxe portfolio. • Formulated the go-to-market strategy and brand positioning framework for the product concept, pitching the final beauty-tech solution directly to global executive leadership
-Lead Survey Design for our 1-year-long capstone project (325 respondents with 74% focusing on NA region) - Arranged and found data patterns to convert into actionable insights for curating GTM in the NA region - Created 3 user personas - GaaS Gamers(78%), Non-GaaS Gamers(14%) and Non-Gamers(8%) & find ways to retain their loyalty and gain their loyalty by converting them into GaaS players -Conducted thorough competitive analysis and Market Research to understand current GaaS feature pain points & Transmedia content development - Found ways to vertically integrate transmedia adaptations to sustain a SEGA franchise legacy
-Assessed social media metrics across all SPE-TV titles, driving a 25% increase in engagement using tools like Talkwalker,Tubular, Affineo, Audiense, WaveMetrix, and YouTube Analytics. -Managed cross-platform data analysis and vendor relationships (Amazon Prime, Netflix), ensuring 100% on-time delivery of marketing assets. -Delivered insights through visualizations, performing buzz and campaign tracking, monthly TV IP reports and creating genre-based research case study presentations that improved decision-making speed by 30%.
-Familiarized myself with Beats by Dr. Dre's brand vision, mission, and philosophy -Learned branding and marketing concepts -Researched macro consumer trends among Gen Z -Developed and applied data collection methods (surveys, interviews) -Conducted brand and communication sentiment analysis -Analyzed Beats' brand positioning against competitors -Created and delivered a presentation on connecting Beats with Gen Z