Greater Delhi Area
Brand Marketing and communication professional with 10 years of experience across BFSI, Insurance and education. I specialize in crafting insight-led, high-impact narratives that fuel brand equity, product adoption, and customer engagement. My key skills include Brand Management, Marketing Operations, developing customer journeys, marketing strategy, content creation, creative marketing, project management, campaign management, vendor management, cost negotiations, on-ground BTL activities, customer segmentation, product promotion and event management. My approach is rooted in consumer insight, brand storytelling, and cross-functional collaboration. I also oversee corporate communications to ensure strategic alignment and reputation management across all channels. Strategizing campaigns right from scratch with an eye to detail and delivering the right conversions basis KPIs is what i am known for.
Leading brand marketing and communications for the bank’s savings account portfolio, driving end-to-end strategy and execution of integrated 360° campaigns across ATL, BTL, and digital channels. I spearhead product launches and large-scale brand initiatives, translating consumer insights into compelling positioning and high-impact go-to-market strategies. In my current role, I manage cross-channel campaign execution spanning OOH, print, films, social media, influencer marketing, and on-ground activations across a network of 3000+ branches, delivering strong brand visibility and customer engagement at scale. I also lead agency partnerships, working closely with creative, media, and digital teams to ensure seamless execution and consistent brand messaging. Additionally, I drive communication strategy for marquee sponsorships, including the ICC Men’s Cricket World Cup, while overseeing campaigns that reach a customer base of 7.5M+ users. My work has contributed to successful product launches, significant customer acquisition, and substantial business growth.
Liaising with different teams to drive the Mega brand and Marketing campaigns across all channels. Creating strategies based on consumer insights and competitor analysis as per changing trends across the Ed Tech Industry. Leading the design and content team for all marketing communications. Developing associations with various external agencies for driving Mega Brand campaigns. Build the ORM portfolio right from scratch. Driving engagement and retention strategies for all digital platforms for the Brand- Sunstone. Confidence, Team leadership, creative direction and a positive mindset is all i am known for..
Planning and roll-out of marketing calendars, conceptualizing, and execution of BTL and on-ground activation to meet the business objective for Corporate salary Group. Coordination with different stakeholders to understand their business objective, develop and execute Go-to-Market strategy. Responsible for Budgeting in order to channelize BTL marketing campaigns and evaluating its ROI. Track the activities of the competitors, contest launch for customer Engagement. Developing marketing collateral- brochure, leaflets, banners, posters etc. Evaluate and Control Marketing expenses hence keeping a check on Return on Investment. Vendor management, cost-negotiations, and Commercial process. Strategizing and executing Mega Marketing events including celebrity endorsements to create brand visibility across corporates and hence achieving business agendas.
Around 3 yrs of experience in Digital platform marketing, sales, creative, content and platform management. Currently handling the Insurance practice area across all digital Channels.
Working as Marketing Manager at ICICI Bank.I have hands-on experience with 360-degree digital channels and have also moved into the traditional marketing space to drive integrated marketing campaigns. I have worked for ICICI in the Digital Channels’s domain involving Media buying, Websites, Apps, Videos, Social Media, Branding, Celebrity Endorsement, Email Marketing, Digital Roadmaps, Campaign planning, strategy and management.
Worked with HNIs and Ultra HNIs for managing their financial portfolios. Client servicing. Bringing business to the organization through effective portfolios keeping in mind the interest of the client. Marketing for the organization by conducting different events at various relevant locations