New Delhi, Delhi, India
With a digital-first approach, a strategic marketer and MBA in Digital Transformation graduate from NMIMS, Mumbai. I specialize in driving measurable business growth at the intersection of marketing strategy and digital transformation. I partner with organizations to turn complex challenges into clear, actionable strategies that deliver tangible results. My experience is rooted in transforming data and insights into high-impact outcomes. At Cognizant, I orchestrated end-to-end Go-to-Market strategies for global B2B pursuits valued at over $25M, boosting the deal win rate by 20% through data-driven value propositions. For Unilever's TRESemmé brand, I converted 150+ consumer insights into a pioneering at-home digital salon concept that was formally adopted into the brand's strategic roadmap. My approach is built on a problem-solving mindset, not just execution. I believe the most powerful marketing is born from a deep understanding of consumer needs, a sharp analysis of the competitive landscape, and the ability to craft compelling, client-centric narratives that resonate with C-suite stakeholders. Let's connect and build together! Please feel free to connect at : [email protected] 🔹 Core Competencies: Go-to-Market (GTM) Strategy | Market & Consumer Research | Data Analysis & Visualization (SQL, Python, Tableau) | Value Proposition Development | C-Suite Storytelling & Pitching
🦋 Orchestrated end-to-end Go-to-Market strategies for B2B pursuits valued at $5M to over $25M, achieving a 75% proposal-to-win conversion rate across EMEA, UK, and APAC markets. 🦋 Boosted deal win rate by 20% by developing a client intelligence database to craft data-driven, personalized value propositions that addressed specific client goals. 🦋 Authored and presented over 15 strategic narratives to C-suite stakeholders, successfully securing high-value client buy-in for complex technical solutions. 🦋 Spearheaded 13+ simultaneous high-value pursuits, coordinating cross-functional and cross-border teams to deliver customized proposals under aggressive deadlines.
Human Resource Analytics: Developing model to monitor attrition in Airline Industry
🦋 Pioneered a new digital platform concept for at-home salon services, resulting in recommendations adopted by senior leadership for the TRESemmé brand's strategic digital roadmap. 🦋 Identified key market gaps by analysing 150+ consumer insights and researching 10+ competitor brands, validating the market opportunity for a new service launch. 🦋 Formulated a Go-to-Market strategy by identifying 3 strategic whitespace opportunities and designing aligned content themes to engage key digital influencers.