Shanghai, China
A strategic communications leader with 17 years of experience spanning top-tier international PR agencies and world-leading MNCs, and specialize in crafting high-impact corporate communications strategies that drive thought leadership, enhance executive visibility, and strengthen brand reputation. Expertise in leveraging media relations to shape narratives, influence public perception, and support corporate objectives at the highest level. Deep understanding of the global communications landscape, mastering integrated communications solutions that align with business goals and resonate with key stakeholders, including investors, media, and industry leaders.
Leading external communications with a strategic focus on media engagement, executive thought leadership building, and investment communications, while ensuring message consistency across all channels and platforms to reinforce SABIC’s position as a global leader in the chemical industry - which resulted in a positive share of voice for the company. Acting as a door-keeper and safeguard for SABIC’s corporate reputation, I proactively identified and mitigatied reputational risks through effective issues and crisis management. My work is quite instrumental in enhancing SABIC’s brand presence and fostering trust among stakeholders across the Greater China region.