Bhopal, Madhya Pradesh, India
As a marketing professional, I am passionate about creativity and innovation. With a keen eye for detail and a talent for storytelling, I excel in creating engaging stories that deeply connect with audiences. I am dedicated to using my skills and knowledge to create a significant influence, motivating others and fostering positive change in the constantly changing field of marketing. At DIGI-EYe, we led a team of 11 like-minded volunteers, fostering collaboration and driving innovative social media campaigns that amplified our college's visibility. My role centred around creative ideation, content creation, and executing strategic social media initiatives, leveraging skills honed through a PGDM in Marketing at ISB&M. Previously, as a Marketing Intern at Applycup, I crafted content with impactful design and managed successful events, contributing to our brand's market presence. With a foundation in business from the University of Lucknow and proficiency in multiple languages, I am committed to leveraging marketing insights and social media acumen to achieve strategic business objectives.
• Managed diverse product portfolio of biscuits, confectionery, wafers, namkeen, rusk, cake, atta (329 SKUs) • Handled annual business turnover of ₹9 crore+ • Monitored primary and secondary sales, ensuring consistent average growth of 15% month on month • Maximized market share by improving penetration and distribution in the Bhopal UPC market • Ensured adherence to company policies and systems (e.g., Sehyog Software, Lighthouse, CSNG) • Conducted market & data analysis to identify opportunities and implement sales strategies • Managed sales schemes, follow-ups, distributor and DSRs payouts and incentives efficiently • Fostered strong relationships with distributors, DSRs, retailers, and stakeholders to fuel business growth • Identified and addressed market gaps through strategic and creative initiatives, resulting in comprehensive category coverage and increased sales • Team Management: Worked with a team of 13 distributors and DSRs • Brand Activations: Organizing BTL activations for new brands- “Fusion”, “Dhinchak” • Achievement: Won “Confectionary Contest”, contributing 35% growth in Q2 and stood in the top 6 SO/SE in M.P • The premium biscuits segment grew by 61% • Growth: GT grew by 15% MOM in the territory
Selected on 6th April 2023 -Led a team of 11 junior members, guiding them towards a unified objective. -Engage in collaborative brainstorming sessions to devise innovative promotional strategies suitable for online platforms. -Provide technical assistance to ensure the seamless execution of all events. -Ran Ads on various online platforms for successful campaigns for college. -Create teasers, short clips, and after-movies capturing student involvement in events. -Manage comprehensive social media coverage of college activities. -Execute promotional campaigns on social media to enhance college visibility. -Capture photography and videography of all college activities. -Foster collaboration with various college cells and clubs to facilitate event hosting. -Offer ongoing technical support for the efficient functioning of events. -Produce teasers, short clips, and after-movies showcasing student participation in events. -Maintain consistent social media coverage of college activities. -Implement promotional initiatives on social media platforms to elevate college promotion.
Selected on 9th August, 2022. -Capture photography and videography of all college activities. -Made engaging video content in the form of YouTube shorts and Instagram reels. -Foster collaboration with other college cells and clubs to facilitate event hosting. -Offer technical support to ensure seamless event execution. -Produce teasers, short clips, and after-movies showcasing student participation in events. -Manage social media coverage of college activities. -Execute promotional activities on social media to promote the college.
From 11th April, 2024 -Conduct thorough research to compile an effective keyword list, while remaining updated on competitor activities. -Strategically plan and develop a diverse range of monthly social media content, crafted using Canva for impactful design. -Coordinate and oversee successful HR events, utilizing printed materials and managing vendor relationships for promotion. -Created engaging reels, YouTube shorts, and videos tailored for a different platform's audience. -Design and curate the company's portfolio to highlight key strengths and achievements effectively. -Prepare competitor analyses, devise strategic plans, and manage paid campaigns to optimize business performance. -Utilize Canva to develop website designs, while collaborating on basic SEO strategies.
• Engaged with clients to handle their queries and offered successful resolutions by maintaining continuous communication with delivery associates, ultimately ensuring customer satisfaction. • Implemented strategic initiatives that resulted in significant improvements in operational performance. • Assisted in developing long-term customer relationships that supported sustainable growth for the company. • Established and maintained productive staff relationships to Improve workplace morale, increase productivity and enhance personal growth. • Improved customer satisfaction rating.
• Engaged with clients to handle their queries and offered successful resolutions by maintaining continuous communication with delivery associates, ultimately ensuring customer satisfaction. • Implemented strategic initiatives that resulted in significant improvements in operational performance. • Assisted in developing long-term customer relationships that supported sustainable growth for the company. • Established and maintained productive staff relationships to Improve workplace morale, increase productivity and enhance personal growth. • Improved customer satisfaction rating.