Toronto, Ontario, Canada
With over a decade of experience driving growth and innovation across diverse industries, including blockchain, technology, fashion, lifestyle, and digital marketing, I bring a dynamic and results-driven approach to every role. I thrive in high-intensity roles and excel at building meaningful relationships, solving complex challenges, and managing teams to deliver exceptional results within tight timelines. Having lived and worked in Ireland, Canada, the United States, Germany, and Spain, I bring a global perspective to every project, leveraging cultural adaptability and a deep understanding of international markets. My career has spanned collaborating with startups, consulting on market launches, securing funding, and serving as an angel investor and venture partner to a Web3 fund. From representing clients on panels at global conferences to fostering strategic partnerships and creating tailored growth strategies, my expertise lies in: - Relationship building and client relations - Business development and strategic planning - Project management and execution under pressure - Navigating and adapting to fast-paced environments I am passionate about amplifying the vision of forward-thinking companies and individuals while driving impactful change in an ever-evolving global landscape. Whether it’s shaping strategies, connecting stakeholders, or spearheading innovative campaigns, I approach every opportunity with a results-driven mindset and a commitment to excellence.
I specialise in business development, communications, and strategic project management, helping startups and established organisations secure funding, launch products, and forge impactful partnerships. My strength lies in cultivating meaningful relationships and problem-solving in dynamic and fast-paced environments. As a Venture Partner with a Web3 fund and an angel investor, I actively contribute to the growth of innovative companies. My track record includes working with clients—from startups to global organisations—to create strategies that drive business growth and market success. Key Accomplishments: - Managed and consulted on projects for companies in blockchain, gaming, and emerging technologies in Canada and globally. - Represented clients as a speaker and panelist at industry-leading conferences, sharing insights on technology and market trends while amplifying client visibility and thought leadership. - Developed and executed comprehensive marketing and public relations campaigns, including press materials, social media strategies, and media monitoring. - Organized high-impact events and conferences in Miami, New York, Lisbon and Toronto, including initiatives during Web Summit and Solana Breakpoint in Lisbon. - Sourced sponsorships, donations, and funding opportunities for various clients and projects. - Built investor networks, made strategic introductions, and facilitated investment opportunities for startups and established businesses. - Provided consulting services for renowned brands such as Warnaco, Target Canada, SickKids, World Mastercard Fashion Week, and Toronto International Film Festival.
As Head of Business Development for HIO Music App, a pioneering social music protocol at the intersection of creators and crypto, I wore multiple hats that exemplified my ability to combine strategic vision with hands-on execution, setting HIO Music up for lasting success in an evolving industry. I continue to be an investor and advocate for HIO Music. Key Accomplishments: - Partnered with the founder in an accelerator program to streamline operations pre-launch. - I brought key advisors on board and leveraged their expertise to strengthen the company’s foundation. - Crafted investment decks and maintained data room. - I invested personal capital to support the launch of the HIO token. - Represented HIO at events & conferences, including ETH Denver, BTC Miami, Solana Breakpoint, and NFT NYC, forming strategic partnerships. - Organised and ran the HIO Music booth at the Collision Conference in Toronto to expand outreach and visibility. - Played a key role in marketing, partnerships, and business development to establish HIO’s market position.
MMH Technology Group specializes in Bitcoin mining, high-performance computing (HPC), consulting, and event organization in the blockchain and cryptocurrency mining sectors. It serves as a complete resource for strategy, marketing, public relations, and data centre operations. In my role as Business Development Consultant, I facilitated business growth, enhanced the company's presence in the hardware resale market, and contributed to solidifying its reputation as an industry leader. Key Achievements and Responsibilities: - Spearheaded the development of new business opportunities in the hardware resale market by setting up communication channels, identifying and evaluating prospective clients and demand and supply needs, crafting proposals, and fostering lasting relationships with key industry stakeholders. - Traveled with the CEO and Founder to represent MMH Technology Group at high-profile industry conferences in New York, Dallas, Fort Worth, and Toronto, attending sponsored events, networking with key players, and securing new business opportunities. - Strengthened MMH Group’s reputation by nurturing relationships with current and former clients, media professionals, and conference attendees, ensuring the company remained at the forefront of industry conversations. - Organized and coordinated meetings for the founder, attended roundtables, and led client-focused initiatives to maintain strong partnerships and streamline operations. - Maintained an in-depth understanding of the blockchain and cryptocurrency sectors, staying updated on new product launches, technological advancements, and market opportunities.
At Flow Cap Advisory, I worked directly with the founder to enhance business development strategies for clients across diverse sectors, including financial advisory, insurance, construction, software sales, and retail. My role focused on analysing and optimising their sales processes, identifying gaps, and delivering actionable recommendations to drive growth. Key Contributions: - Conducted comprehensive audits of prospecting techniques, market positioning, and CRM utilization to uncover growth opportunities. - Designed and implemented tailored business development strategies that improved lead generation, messaging consistency, and proposal development. - Worked closely with senior leadership, marketing teams, and business development staff to align processes with organizational goals. - Delivered detailed reports with actionable recommendations, helping clients streamline workflows, refine compensation models, and enhance team efficiency.
I was part of the start-up team that built Personas Social Network, the first fully e-commerce-enabled live streaming platform. Personas allowed users to interact and transact in real-time with cash, paving the way for platforms like TikTok by transforming customer connections with brands through social media, e-commerce, and advertising. The platform included a mobile wallet, a processing engine, and an advertising ecosystem. It offered users innovative features and provided brands unique tools for direct engagement with their target audiences. In 2016, Personas acquired Keek Inc., a social video network with over 75 million users, and rapidly expanded its capabilities. My role with Personas / Keek Inc. included: - Helped transition Keek Inc. into Personas Social, acquiring 75 million users and transforming the platform into Peeks.com, an e-commerce-enabled live-streaming platform. - Built partnerships with brands, celebrities, and social influencers for collaborations and promotions. - Designed and implemented content calendars, promotional campaigns, and marketing strategies. - Consulted with clients to strengthen their brand presence and increased platform visibility. - Oversaw onboarding and support for influencers and agents, driving user engagement and platform adoption.