Pasadena, California, United States
A Behavioral Economics and Psychology BA candidate at the University of Southern California with a strong foundation in strategic marketing and content creation. Currently serving as a Marketing Intern at Catalina Island Camps, contributing to multi-platform campaigns, audience engagement, and brand visibility by collaborating with external agencies and managing diverse digital content. Proficient in meeting planning, outreach, and project delivery. Through roles like Media Specialist at Zero Emissions Transit and leadership in the American Marketing Association, contributed to impactful projects in sustainability and professional development. Committed to aligning innovative marketing strategies with organizational goals, leveraging teamwork and strategic partnerships to amplify brand equity and deliver measurable outcomes. Excited to bring collaborative energy and unique perspectives to drive mission-aligned success.
Worked with ChargeFUZE on marketing strategy projects, including consumer research, competitive analysis, and delivering data-driven recommendations.
Planned and led weekly meetings for 100+ general members alongside a team of five, coordinating speaker sessions, workshops, and professional development programming. Organized and executed the semester capstone project, helping general members ideate, create, and present to USC professors and business owners while driving outreach to marketing professionals to bridge students with industry opportunities. Helped plan signature events like Big Little reveal and other general member engagement activities.
- Directed a cross-functional content team of 4, producing brand-aligned campaigns that increased reach from 21K to 300K+ impressions in 7 months and have 40% more engagement compared to a year ago - Partnered with external marketing agency (Campfire Creative Marketing) to design and manage a multi-platform calendar (3–4 posts/week) using Loomly, strengthening brand equity and visibility - Consulted on strategic partnerships (CELP, Ocean Futures Society) to expand audience by 13K+ prospective families, driving long-term engagement - Create and manage CIC’s multi-channel marketing content, including newsletters, trading card campaigns, school ads, camp fair deliverables, and social media, while coordinating digital touchpoints, directing content calendars, and overseeing project execution with team members - Tracked and reported campaign performance metrics monthly (reach, engagement, CTR), using insights to refine content strategy and posting cadence - Led creative direction for short-form video content series hosted by Program Director, developing concepts, scripts, shot lists, and captions to support brand storytelling - Coordinated with camp leadership to align messaging with brand values, safety priorities, and enrollment goals - Supported enrollment funnel through multi-channel deliverables (newsletters, camp fair materials, school ads), increasing parent touchpoints and awareness
- Applied leadership and crisis management training (conflict resolution, mandated reporting) to mentor groups of 8–10 youth, prioritizing safety and development - Operated and navigated camp motorboats daily, ensuring safe transport and supervision of campers in open-water conditions - Conducted pre-departure safety inspections (fuel, engine, radios, emergency gear), maintaining strict readiness and reducing operational risk - Owned boat upkeep and reliability throughout the season through cleaning routines, docking procedures, and maintenance coordination - Used behavioral awareness and clear communication to manage group dynamics, de-escalate issues, and improve compliance with safety expectations - Earned U.S. Coast Guard Captain’s License, demonstrating discipline and ability to operate under high responsibility
- Partnered with Click Strategies to align campaign communications with policy priorities, ensuring messaging supported ZET’s mission around sustainable transportation and emissions reduction - Translated transit policy concepts (zero-emission infrastructure, public funding, equity impacts) into accessible public-facing content across Instagram and X - Researched local/state transportation initiatives and sustainability legislation to support accurate, timely posts and strengthen issue credibility - Developed advocacy-driven content that framed transit expansion through measurable outcomes, including pollution reduction, cost savings, and community health benefits - Produced original photo/video content to support policy education efforts, combining storytelling with clear calls-to-action and civic engagement messaging - Refined messaging tone and framing to reach diverse audiences, balancing technical policy language with public clarity to increase engagement and trust
Worked closely with two elementary-aged students at St. Vincent de Paul School, providing individualized academic support tailored to their unique learning styles and needs. Met twice a week over the course of three semesters, consistently assisting with coursework, reinforcing foundational skills, and helping build confidence in the classroom. Adapted teaching strategies by identifying what methods were most effective for each student, modifying explanations and activities to improve comprehension and engagement. In addition to one-on-one support, helped facilitate classroom activities, distribute materials, and lead lessons when needed. Collaborated with instructors to create an encouraging and structured learning environment, ensuring students remained focused, supported, and actively engaged in their educational development.
- Partnered with Click Strategies to align campaign communications with policy priorities, ensuring messaging supported ZET’s mission around sustainable transportation and emissions reduction - Translated transit policy concepts (zero-emission infrastructure, public funding, equity impacts) into accessible public-facing content across Instagram and X - Researched local/state transportation initiatives and sustainability legislation to support accurate, timely posts and strengthen issue credibility - Developed advocacy-driven content that framed transit expansion through measurable outcomes, including pollution reduction, cost savings, and community health benefits - Produced original photo/video content to support policy education efforts, combining storytelling with clear calls-to-action and civic engagement messaging - Refined messaging tone and framing to reach diverse audiences, balancing technical policy language with public clarity to increase engagement and trust