Manchester, England, United Kingdom
I gained 8 years of experience working in Shanghai in a 3-fold role including account director, project manager and team leader for a digital marketing agency. Here is a summary of the skills and experience I gained in my previous work. > As an Account Director, my job was to provide digital consultancy and ensure my solutions aligned with the strategic objectives of my clients, as well as creating proven results that added real value to their business in the long run. > As a Project Manager, my responsibility covered the entire project lifecycle from pitching, negotiation and project execution, making sure efficient communication among different teams and being responsible for the delivery. > As a Team Leader, I was responsible for the training and cultivation of all members from the Digital Innovation Department, so as to support my company’s business development and their own professional growth. In 2023, I came to the UK to pursue a Master’s in Global Marketing, which I successfully completed in 2024. During the programme, I focused on courses such as Global Business Strategy, Research in Marketing, Contemporary Consumer Behaviour, Digital Marketing Strategy and Ethical Marketing & Sustainability. It equipped me with advanced skills in market research, data analysis, and the development of tailored strategies for new market entry and expansion. This qualification has further elevated my existing knowledge to a higher level.
Focused on: Global Bussiness Strategy, Contemporary Customer Behavior, Research in Marketing, Ethical Marketing and Sustainability, Digital Marketing Strategy, Marketing Planning for Services.
1. Supervised and managed major digital projects and initiatives for top clients such as Starbucks, Cartier, and Pandora, with responsibilities covering business negotiation, pitching, project management, and client relationship management. 2. Leveraged existing business connections and client relationships to optimise bid management, achieving approximately a 60% referral-based client contract rate across total business. 3. Led the team to become one of the core local digital partners for Starbucks China within one year, bringing in over 30% of my company's annual revenue from 2019 onwards. 4. Led the optimisation of internal ERP system for project management and performance scoring, promoting a fair and data-driven talent cultivation plan and enhancing internal operations, resulting in a 20% increase in efficiency.
1. Managed a team of 25 members, supervised all departmental projects, and optimised business operations, which resulted in a business growth rate of at least 42% annually for 5 consecutive years. 2. Personally managed 100+ projects in digital product development and marketing campaigns for over 25 brands across industries including jewelry, food & beverage, home decor, kitchen & bathroom and education. 3. Formed a research team to gather digital market trends, industry insights, and UX case studies, building a robust digital assets pool. Shared insights with executive teams, enhancing overall business performance and output quality.
1. Delivered digital consulting and solutions for clients, overseeing the entire business cycle from proposal to maintenance. Led UI/UX, SW Engineering team, and account teams to develop digital products, including websites, campaigns and CRM, enhancing digital presence and driving business growth. 2. Responsible for the planning and development of Sakura Kitchen's client digital service management platform, resulting in a 45% increase in service efficiency and 28% improvement in customer satisfaction through innovative service upgrades. 3. Managed social media accounts for Kohler and its subsidiary brands, expanding their digital presence by 30% through trendy content, interactive digital technologies, and promotional campaigns. Produced activity reports and monthly performance analyses based on collected data, improving engagement by 32%.