Friederike Kohl

About

Experience

• SAP (15 yrs 6 mos)
  • Strategic Projects & Operations for the SAP Corporate Processes & IT Organization
    Jun 2025 - Present · 1 yr 1 mo

  • Executive Communications for the Head of SAP BTP Foundation and SAP Labs Dresden
    Jul 2023 - Jun 2025 · 2 yrs

    In this role I am leading Marketing & Communications for the SAP Dresden location and Michael Ameling in his role as Managing Director for SAP Labs Dresden.

  • Strategic Marketing Projects & Communications Lead in Middle- & Eastern Europe
    Jan 2018 - Jun 2023 · 5 yrs 6 mos

    In this role I am leading cross-regional cross-functional strategic Marketing projects to tell the SAP story to the market and drive demand in priority areas. This includes external / customer-facing initiatives like virtual & onsite events, the Intelligent Enterprise Truck or CMO communities, as well as internal technology-related change management initiatives.

• CEO at Teamify GmbH
  May 2025 - Present · 1 yr 2 mos

  Teamify ist der erste digitale Marktplatz für Teambekleidung, der Vereine, Teams, Mitglieder, Sponsoren und Händler zusammenbringt und das Thema Team-Ausstattung radikal vereinfacht – Easy in der Nutzung, individuell für Dein Team, mit starken Konditionen.

• Intern Strategic Planning Department at Sächsische Staatskanzlei
  Aug 2012 - Sep 2012 · 2 mos

• Intern Press Department at Sächsische Staatskanzlei
  Jul 2010 - Aug 2010 · 2 mos

• Working Student Corporate Communications at SNP Schneider-Neureither & Partner AG
  Mar 2010 - Jun 2010 · 4 mos