Rike Schmidt

About

I’m a passionate and driven leader with a diverse background in marketing, brand development, and HR. My career has taken me through local, regional, and global roles across diverse industries, including retail, premium jewelry, automotive, and school & office products. Now leading change management and talent development initiatives in the US. I thrive on transforming ideas into action and making a real impact on the organizations and teams I work with.

Experience

• Manager Talent Development, Change Management & Internal Executive Communications Nort America at Bosch Rexroth US
  Mar 2024 - Present · 2 yrs 4 mos

• Continental (4 yrs 8 mos)
  • Head of Talent Management and Organizational Development Tires the Americas
    Oct 2021 - Aug 2022 · 11 mos

  • Head of HR Communications & Employer Branding Germany
    Jan 2020 - Sep 2021 · 1 yr 9 mos

  • Senior Consultant Candidate Relationship Management Deutschland (Employer Branding)
    Jan 2018 - Dec 2019 · 2 yrs

• Marketing Director D/A/CH at Groupe Hamelin
  Nov 2015 - Nov 2017 · 2 yrs 1 mo

  Management of the Marketing-mix for the brands Oxford, ELBA, Landré, Unilux, Pierre by ELBA, Limit & Linex in the area of Germany, Switzerland and Austria - Development and implementation of the regional marketing strategy and yearly marketing plans - Product development - Brand development - Media planning/ advertising - Promotions - PR - Display concepts - Pricing - Budget responsibility - Team lead - Member of the management board - Prokuristin

• Swarovski (Zürich und Umgebung, Schweiz)
  • Head of Business- and Brand Development Central Eastern Europe/ Africa
    Nov 2011 - Jul 2014 · 2 yrs 9 mos

    - Responsibility for regional marketing strategy, sales & visual merchandising training and retail processes - Budget responsibility - Develop regional and steer local brand strategy - Support senior management in the development of regional and local strategy papers, business planning, projects and concept papers - Overall responsible for leading/steering regional retail process projects - Assessment of all communication measures - Development of regional training strategy - Team lead

  • Business Development Manager Central Eastern Europe & Africa
    Sep 2010 - Oct 2011 · 1 yr 2 mos

  • Operational Project Manager Central Eastern Europe & Africa
    Jan 2010 - Aug 2010 · 8 mos