Rik Dubbink

Founder at Samraemi

Soest, Utrecht, Netherlands

About

People at heart Fellowmind sees technology as the enabler of better human connections, and human connections at the core of a digital future. First, this is about making digital interactions feel more human, intuitive, and more personal. Second, thanks to automation, people spend less time working on repetitive and manual tasks. Technology creates time and space for people to have more valuable and meaningful connections. For Fellowmind, this means its role is changing. From a technology provider implementing IT systems, into a company taking organizations along the journey of digital transformation.

Experience

  • AI Lead (Ad Interim) at Siloy
    Apr 2026 - Present · 3 mos

    Siloy is a fast-growing group of digital agencies and HubSpot partners across Europe, and the ambition in the AI space is real. Working together with a fantastic team, we're laying the groundwork for a structured, group-wide AI initiative — one that doesn't just chase the hype, but is grounded in a genuine understanding of where the organization stands today and where it wants to go. Focus areas: • Support the ongoing development of AI capabilities at Siloy to enhance customer growth. • Optimise internal organizational processes through innovative AI services. • Collaborate with cross-functional teams to identify and implement AI solutions.

  • Founder at Samraemi
    Apr 2026 - Present · 3 mos

    Samræmi is the Icelandic word for consistency. In over 33 years of C-level experience across IT, management, HR and leadership, one pattern kept repeating: great strategies failing not because of bad ideas, but because of inconsistent execution. Samraemi is built on that insight — and on fixing it. We guard the consistency of your strategy, your programs and your execution, both through change and in the day-to-day.

  • Fellowmind (20 yrs 7 mos)
    • Partner & CTO
      Sep 2005 - Mar 2026 · 20 yrs 7 mos

      We are Fellowmind. We see technology as the enabler of better human connections. Our goal is to make people enjoy working with technology and make technology work for them. Come and say hi at www.fellowmindcompany.com

    • Director of the Board
      Mar 2018 - Dec 2019 · 1 yr 10 mos

    • Partner & CTO
      Sep 2005 - Jan 2019 · 13 yrs 5 mos

      Everything we do is focused on making you loved by your customers. We believe that true Customer Engagement leads to (new) customers that stay longer, buy more and recommend your organization to others. Together with customers and the right mix of digital and human services, we are working on an increasingly better customer experience in the agricultural, finance, members and utilities market. Together with CRM Partners Germany, Pulse Business Solutions, Endeavor and AXtension we are part of the CRM Partners Group. Our combined business activities bridge the gap between front and back offices, ensuring that the entire organization is focused on the customer. From our offices in Europe over 500 employees drive customer experience throughout the entire customer journey.

  • Stellvertretender Vorsitzender des Aufsichtsrats at CRM Partners AG
    May 2011 - Nov 2021 · 10 yrs 7 mos

  • Manager Microsoft Business Solutions at Ordina Enterprise Solutions B.V.
    Jun 2004 - Sep 2005 · 1 yr 4 mos

    Responsible for development of the new Microsoft Business Solutions unit in the Dutch marketspace.