Greater Delhi Area
Most people think branding is all mood boards and aesthetics; I think it’s about ROI, scale, and soul. My secret weapon? A background in financial analytics that keeps my creative intuition grounded in reality. I ride the "thrill" of the brand journey, from the first spark of ideation to becoming that brand customers can’t stop talking about. After a fun first year helping D2C startups build their identity and find their voice on social media, I’ve landed at Razorpay. As part of the Central Brand team, I’m out there supporting our team with its annual marketing campaigns, turning ideation into activation. My current highlight? Working on "𝗧𝗵𝗲 𝗡𝗲𝘅𝘁 𝗕𝗶𝗴 𝗧𝗵𝗶𝗻𝗴" assisting with social media activations and conversations that give startup founders the center stage they deserve. There’s nothing more thrilling than helping founders celebrate their growth and get that hard-earned visibility!
Working on brand-led growth across acquisition and retention initiatives, shaping campaigns that strengthen positioning, enhance brand recall, and build long-term user trust. Also, Collaborating with cross-functional teams to translate insights into compelling narratives, ensuring every campaign balances creativity with measurable impact.
Working as a brand strategist at a startup, I focus on shaping brand identity, voice, and positioning. I support content strategy, guide visual direction, and ensure consistency across all touchpoints. From research and storytelling to campaign planning and community building, I help turn ideas into a clear, cohesive brand experience.