Mumbai, Maharashtra, India
I work at the intersection of content, brands, and audiences—building high-impact partnerships across live events, television IPs, and digital platforms. With 12+ years in the media & entertainment industry, I’ve been closely involved in non-fiction shows, award properties, and large-scale launches—from formats like Bigg Boss and Khatron Ke Khiladi to fiction-led IPs and on-ground experiences. My core strength lies in monetisation—creating brand solutions, closing sponsorships, and building long-term partnerships that seamlessly integrate with content. Alongside this, I’ve worked extensively across influencer collaborations, talent partnerships, and social media-led brand integrations. I bring a strong mix of creative thinking and commercial understanding—ensuring every idea not only stands out but also delivers measurable business impact. Always open to building powerful collaborations in the content and experience ecosystem