Dubai, United Arab Emirates
Over the past 8+ years, I’ve worked across industries translating complexity into messaging that connects. From tech platforms to enterprise solutions, my focus has always been the same: - Understand the audience deeply. - Identify real pain points. - Craft positioning that feels inevitable not forced. My background started in copywriting. Today, I think in systems. Brand voice. Market perception. Content ecosystems. Customer journeys. Trust-building at scale. I’m particularly interested in how B2B brands communicate innovation, especially when the product is complex but the user expectation is simple. The intersection of strategy and storytelling is where I operate best. Still learning. Still refining. Still curious about what makes people choose one brand over another.
▪️ Lead generation ▪️ Client handling ▪️ Marketing Strategy ▪️ Brand Strategy and Development ▪️ Social Media ▪️ Account management ▪️ Team management ▪️ Lead management ▪️ Website audit and improvements
▪️ Cold Emails ▪️ Lead generation ▪️ Newsletters ▪️ Marketing Strategy ▪️ Brand Strategy and Development ▪️ Social Media ▪️ Team management ▪️ Lead management ▪️ Website audit and improvements. ▪️ Training other company employees for email automation and copywriting
▪️ Content Management - Creating content/marketing plans for the company and clients - Ensuring timely deliveries of the content produced by the team - Ensuring proper marketing of the content efforts ▪️ Content Writing - On-page and off-page blogs - White papers and reports - Interviews - Video scripts - Keyword research ▪️ Copywriting - Webpages - Brochures - Newsletters - Cold email sequences - Social media posts (company pages on all platforms) - Ad copies - Push notifications ▪️ Branding - Managing Twitter and LinkedIn of clients for personal branding - Conducting customer satisfaction surveys, reporting and analyzing results ▪️ Email Marketing - List building - Crafting email calendars - Running bi-weekly newsletter campaigns - Email campaigns for product launch and events ▪️ Cold email - Data extraction - List building and segregation - A/B testing - Drip campaigns ▪️ Team management - Managing day-to-day tasks of writers - Training them for writing and content management - Setting team goals on monthly, quarterly, and annual basis - Performance evaluation