Amsterdam, North Holland, Netherlands
I'm a passionate Product Marketing professional with over 10 years of experience bringing new products to market, shaping compelling narratives, and driving growth across B2B and B2C environments in the Travel, Tech, and Telco industries. My expertise spans the full go-to-market lifecycle — from customer insight and positioning to launch strategy and stakeholder alignment. I'm at my best when turning complex ideas into simple, engaging stories that resonate — whether with customers, senior leadership, or large audiences. What sets me apart is my ability to build strong relationships, influence cross-functional teams, and think creatively to solve customer problems. I thrive in fast-paced, high-growth environments and bring a blend of strategic thinking, creativity, and commercial acumen to every challenge. Always curious, always learning — and always saying yes to new adventures.
I lead Product Marketing for the Genius Loyalty Program, driving its growth across the Connected Trip. My role is about connecting the dots between traveler needs, partner value, and commercial goals; turning insight into innovation to create meaningful customer experiences and delivering measurable impact at global scale.
Owned the vision, strategy and roadmap for Smart Home across 7 European markets, driving innovation through deep customer insight, data-led decision making and cutting-edge product development.
Product Marketing lead for the the mobile and devices roadmap, delivering high-impact value propositions & strong commercial results; including the product development & go-to-market strategy for 5G and Smart Home.
Graduate scheme included 4 rotations across product, commercial, marketing and sales departments. Completed CIM Diploma during the programme and was elected President of the VMLG Graduate Committee.