Philadelphia, Pennsylvania, United States
A human-centered human committed to creating human-centered technology. I’m a product professional who sits at the intersection of UX, engineering, and product strategy, with deep experience in mission-driven environments. My background blends hands-on UX engineering with strategic product leadership, allowing me to translate user needs, technical constraints, and organizational priorities into accessible digital products.
Originally hired for the role of Web Administrator to enhance the University's website and quickly grew into a new, expanded role. • Direct the vision and strategy for all core digital properties, including the website and internal portal, while establishing and ensuring adherence to brand standards. • Own the entire product lifecycle from ideation to optimization, leveraging data-driven insights to improve user experience and achieve business goals. • Spearhead user-centered design initiatives and technical enhancements, ensuring all digital properties meet accessibility standards and user experience best practices. • Serve as a key liaison between marketing, IT and business units, actively engaging with a diverse range of stakeholders across the campus community. • Build new website features and components in the Drupal CMS platform in keeping with the University’s design system using HTML / Twig, SASS and JavaScript. • Manage the work of the Senior Web Strategist as well as any external vendors to deliver excellent digital experiences.
Contributed as a business transformation consultant within EY's Design Studio in Philadelphia. Leveraged technology to bring business solutions to life by creating intuitive and pleasing digital products. Work included: • Partnering with multidisciplinary teams to define business strategies, user needs and optimal solutions • Building and testing user interfaces to specifications along with implementing designs with other developers, designers and technology organizations • Presenting and collaborating with clients • Working on internal projects, such as the Design Studio website • Conducting technology assessments and research to provide recommendations to client project teams • Working with an engagement team to manage client and project expectations and schedules • Utilized ReactJS, React Native, NextJS, CSS, Javascript, HTML
Served in a multifaceted role contributing UX/UI development, research and design across the organization’s suite of digital products as a member of the UX Design team within the Department of Innovation & Product • Collaborated on the development of UX/UI design deliverables, e.g., personas, journey maps, user flows, and interaction patterns • Acted as the lead front-end web developer for BDT’s public-facing website • Collaborated with UI Designers to translate wireframes and graphic mockups into functional code • Creates quality mockups and prototypes • Both led and assisted with UX research efforts — including qualitative and quantitative research through all stages of the product life cycle, from design discovery, prototype testing, through post-implementation analysis • Explored and uncovered user behaviors, motivations, and needs through a variety of research methods, e.g., competitive analysis, mapping, interviews, focus groups, and usability testing • Collaborated with UI Designers and Software Engineers on maintaining and improving BDT’s design system and UI component library • Utilized HTML, CSS, Javascript, React, TypeScript, Gatsby, NetlifyCMS, some Redux • Utilized research and analytics tools such as Excel, Airtable, Mural, Hotjar, and SurveyMonkey
Work on UX/UI design and development across the national non-profit's suite of digital products as a member of the UX Design team within the Department of Innovation & Product • Act as the lead developer for BDT's public-facing website and work with internal stakeholders to continually make improvements, including an upcoming redesign effort • Building and maintaining the organization’s UI component library using React, TypeScript and JSS/CSS with UI team members • Replatformed website from WordPress to React, Gatsby and Netlify • Create mockups and prototypes utilizing the organization’s design system • Collaborate with Software Engineers to ensure design integrity • Utilizing React, Gatsby, Netlify, HTML, CSS, JSS, Javascript, TypeScript and Sketch
Create promotional material and web content for institutions and businesses • Write copy for the web, proposals to prospective clients, informational materials for potential investors, and other related corporate communications • Design visually-compelling websites for small businesses and creative arts projects • Clients include a design studio, a research university and an e-commerce start-up
Developed front end and improved UX of consumer sites for international resort brand. · Built new features, components and pages with HTML, SASS, JavaScript and AngularJS 1.x · Replatformed existing consumer sites on Adobe Experience Manager CMS · Worked closely with UX designers to execute brand vision and modern UI · Collaborated with team to define standards for interactivity and front-end development · Defined and executed A/B tests in collaboration with marketing analytics team · Utilized Agile to complete work in sprints while aligning with business goals